Creating wealthy dreams for everyone through healthy skin
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Category
Skinbeaunics
Client Term
2008-2009
Website
Branding Services
  • Brand Strategy
  • Corporate Branding
  • Product Branding
  • Rebranding Services
As a brand under Lexwel International Sdn Bhd, Airellis is a multi-level marketing cum franchise business brand that has over 35 studios nationwide. Although Airellis has been established since 2005, the brand needed a stronger and clearer long-term product/retail brand strategy that will further differentiate it within the saturated beauty industry. Through fresh and one-of-a-kind rebranding, peopalove has helped Airellis to revamp its brand identity, brand image, brand elements and more to be differentiated and grow towards being branded and wanted throughout the world.

Fresh and contemporary brand identity
Airellis’ new brand identity was conceptualised to portray a fresh, beautiful and contemporary look to connect with its target audience in the beauty industry and generate greater brand recall.

A safe and healthy skin brand association
The new healthy, wealthy and beautiful brand image of Airellis has successfully created better brand association with its target audiences.

Strategic and aligned brand distribution
peopalove’s Space Imaging services has designed Airellis’ new brand outlets to be consistent with its brand elements, creating an aligned brand experience for its target audiences.
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Old & New Brand Identity
Contemporary, fresh and simple, Airellis is rebranded with a polished and corporate look that exudes an international appeal.
Brand Identity: Brand Logo
The brand logo is shaped in the form of a contemporary and unique beautree loop that symbolises ongoing growth, stability and beauty.
Brand Identity: Brand Logotype
The brand logotype is chosen to give an impression of friendliness, femininity and stability.
Brand Identity: Brand Slogan
The brand slogan, healthy skin to wealthy dreams is simple and easy to understand to ensure great brand memorability among Airellis’ target audience.
Brand Identity: Brand Category
skinbeaunics sounds established and advanced, portraying a polished and contemporary feel of a unique brand which is high profile and international in its distribution.
Brand Identity: Brand Layout
Airellis’ brand layout is consistently portrayed in all of its branding materials that carry its unique brand identity.
Brand Identity: Name Card
Simple, polished and established, the brand identity of Airellis portrayed here exudes a contemporary feel.
Brand Identity: Letterhead
Simple, polished and established, the brand identity of Airellis portrayed here exudes a contemporary feel.
Brand Identity: Envelope
Simple, polished and established, the brand identity of Airellis portrayed here exudes a contemporary feel.
Brand Identity: General Template
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Invoice
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Feedback Form
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Receipt
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Service Card
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Appointment Card
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Pre-Ink Stamp
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Name Badge
With its consistency on its brand layout and brand elements, the fresh corporate brand identity of Airellis is aligned to achieve great brand recall.
Brand Identity: Paper Bag
The Airellis paper bag is conceptualised to be consistent with its corporate brand identity and used as a mobile marketing tool.
Brand Identity: Tray
Airellis’ simple and fresh brand elements are kept aligned in all its brand communication materials to ensure consistent brand experience for its customers.
Brand Identity: Member Card
Airellis’ simple and fresh brand elements are kept aligned in all its brand communication materials to ensure consistent brand experience for its customers.
Brand Identity: Uniform - Management
Airellis’ uniforms in its orange and grey brand colours are conceptualised to achieve a unified and consistent brand image.
Brand Identity: Uniform - Consultant
Airellis’ uniforms in its orange and grey brand colours are conceptualised to achieve a unified and consistent brand image.
Brand Identity: Uniform - Therapist
Airellis’ uniforms in its orange and grey brand colours are conceptualised to achieve a unified and consistent brand image.
Brand Identity: Uniform - Others
Airellis’ uniforms in its orange and grey brand colours are conceptualised to achieve a unified and consistent brand image.
Brand Positioning & Brand Promotion: Welcoming Flyers
Airellis’ flyers are conceptualised by using both brand positioning and brand promotion initiatives to attract potential customers and introduce its new skinbeaunics centres.
Brand Positioning: Banner
Brand positioning banners with consistent Airellis brand identity and brand image are conceptualised for outdoor display to create better brand memorability.
Brand Positioning & Brand Promotion: Streamers
Brand positioning streamers with consistent Airellis brand identity and brand image are conceptualised for outdoor display to create better brand memorability.
Brand Positioning: Prospectus (Chinese)
Conceptualised to position Airellis’ products and treatments in the minds of its customers.
Brand Positioning: Temp BrandSite
A temp BrandSite is conceptualised to enhance Airellis' brand positioning as skinbeaunics while keeping its brand identity and brand image to be consistent.
Brand Distribution: Old & New Beauty Outlet
Airellis’ old retail image is revamped to its new, fresh and corporate brand identity and brand image.
Brand Distribution: Brand Outlet | Main Entrance
To create great brand recall for its customers, Airellis’ brand elements and brand colours are featured in its attractive skinbeaunics centres.
Brand Distribution: Brand Outlet | Reception Area
Conceptualised to provide a warm welcome to Airellis’ customers.
Brand Distribution: Brand Outlet | Waiting Area
Providing comfort for customers as they wait for their consultation with friendly Airellis consultants.
Brand Distribution: Brand Outlet | Consultation Area
Airellis’ consultation area is conceptualised to provide conducive consultation sessions with customers.
Brand Distribution: Brand Outlet | Display Area
The display area is conceptualised to display Airellis’ brand products and also its brand image of beauty, youth and femininity.
Brand Distribution: Brand Outlet | Make-up Area
The beautiful make-up area is designed for customers’ brand convenience with Airellis brand elements.
Brand Distribution: Brand Outlet | Walkway
Posters that feature Airellis’ brand image of beauty and femininity are showcased along its walkway.
Brand Outlet | Treatment Room
Airellis’ treatment rooms are provided with aromatherapy and ambience music to create a relaxing brand experience for customers.
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