Branding through Blue Ocean Strategy as SME inspiration...
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Category
A Non-Profit Association
Client Term
2007 – Present
Website
Branding Services
  • Brand Strategy
  • Rebranding Services
  • Corporate Branding
  • Internet Branding
  • Promotion Branding
Branding Association of Malaysia is a non-profit association established since 2000, dedicated to strengthen the value of Malaysian brands in global growth and to encourage brand owners to incorporate the Blue Ocean Strategy in their branding. The Association engaged peopalove as their brand management to help reposition their brand and strengthen their branding programmes. With a new brand identity of distinctive blue cube brand elements, Branding Association of Malaysia was repositioned as a professional branding platform that is set to help local SMEs to introduce, differentiate and build their brands in the local and global markets.

Established brand perception
Branding has helped to create an established and trusted brand perception for Branding Association of Malaysia to reach out more easily to target audiences including SMEs, government agencies, trade associations, industry players and more.

Better brand awareness
Through its structured brand activities such as branding talks, seminars and events including the annual Brand Entrepreneur Conference, the Association has spearheaded a lot of brand awareness for its Association as well as branding in the country.

Increased brand memberships
With better brand awareness and brand perception achieved, the Branding Association of Malaysia also increased its brand memberships with more SMEs pledging their membership with the Association every year.
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Brand Identity: Brand Slogan
be Blue, be Branded was conceptualised for Branding Association of Malaysia to inspire SMEs to incorporate Blue Ocean Strategy in business and branding approach.
Brand Identity: Brand Card
A clean-cut and consistent corporate brand identity system was conceptualised for Branding Association of Malaysia in white background.
Brand Identity: Letterhead
A clean-cut and consistent corporate brand identity system was conceptualised for Branding Association of Malaysia in white background.
Brand Identity: Envelope
A clean-cut and consistent corporate brand identity system was conceptualised for Branding Association of Malaysia in white background.
Brand Identity: Corporate Uniform
New uniforms were conceptualised for various activities of Branding Association of Malaysia members to promote team spirit and consistent brand alignment.
Brand Identity: Smart Casual Uniform
New uniforms were conceptualised for various activities of Branding Association of Malaysia members to promote team spirit and consistent brand alignment.
Brand Identity: Polo T-shirt Uniform
New uniforms were conceptualised for various activities of Branding Association of Malaysia members to promote team spirit and consistent brand alignment.
Brand Identity: Corporate Multimedia Presentation
Conceptualised to professionally share about the vision, mission, core values and more info about Branding Association of Malaysia to the target audience.
Brand Identity: Corporate Multimedia Presentation
Conceptualised to professionally share about the vision, mission, core values and more info about Branding Association of Malaysia to the target audience.
Brand Identity: Corporate Multimedia Presentation
Conceptualised to professionally share about the vision, mission, core values and more info about Branding Association of Malaysia to the target audience.
Brand Identity: Corporate Multimedia Presentation
Conceptualised to professionally share about the vision, mission, core values and more info about Branding Association of Malaysia to the target audience.
Brand Identity: Corporate Multimedia Presentation
Conceptualised to professionally share about the vision, mission, core values and more info about Branding Association of Malaysia to the target audience.
Brand Positioning: Streamers
Vibrant, attractive and corporate looking streamers and banner helped to position Branding Association of Malaysia during the launching of its new brand identity.
Brand Positioning: Banner
Vibrant, attractive and corporate looking streamers and banner helped to position Branding Association of Malaysia during the launching of its new brand identity.
Brand Positioning: Launching eDirects
eDirect was created for the launching of the new brand identity to instil brand awareness and brand association with the target audiences in its existing database.
Brand Positioning: Brand Logo Launching Multimedia Presentation
An insightful multimedia presentation was conceptualised to present the new brand identity of Branding Association of Malaysia to its members.
Brand Positioning: Speech and Multimedia Presentation
Materials including speeches and multimedia presentations were prepared for the usage of Branding Association of Malaysia during seminars and forums.
Brand Positioning: Speech and Multimedia Presentation
Materials including speeches and multimedia presentations were prepared for the usage of Branding Association of Malaysia during seminars and forums.
Brand Positioning: Speech and Multimedia Presentation
Materials including speeches and multimedia presentations were prepared for the usage of Branding Association of Malaysia during seminars and forums.
Brand Positioning: Speech and Multimedia Presentation
Materials including speeches and multimedia presentations were prepared for the usage of Branding Association of Malaysia during seminars and forums.
Brand Positioning: Speech and Multimedia Presentation
Materials including speeches and multimedia presentations were prepared for the usage of Branding Association of Malaysia during seminars and forums.
Brand Identity: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Positioning: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Positioning: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Positioning: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Positioning: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Positioning: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Positioning: BrandSite
Inspiring the target audiences on branding using the Blue Ocean Strategy, the BrandSite contains useful information as SMEs’ references.
Brand Promotion: Letterhead
A clean-cut and consistent brand identity system was used for correspondence purposes during the Brand Entrepreneur Conference co-branding event with SME Corp (previously SMIDEC).
Brand Promotion: Brochure
An insightful brochure with consistent brand images of Branding Association of Malaysia was conceptualised exclusively for the co-branding event.
Brand Promotion: Streamer
With consistent brand images of Branding Association of Malaysia, the co-branding event with SME Corp was successfully conducted for SMEs.
Brand Promotion: Tag for Facilitators
Individual tags were also conceptualised for the facilitators during the Brand Entrepreneur Conference.
Brand Promotion: Ticket
Tickets with consistent brand image were conceptualised for the Brand Entrepreneur Conference which was held at the Palace of the Golden Horses.
Brand Promotion: Flyers with Envelope
Insightful flyers cum envelope were conceptualised using consistent brand images of Branding Association of Malaysia for the co-branding event.
Brand Promotion: Paper Bag
Paper bags conceptualised were used as goodie bags which were given away to attendees of Brand Entrepreneur Conference during the event day.
Brand Promotion: Folder
Folder was conceptualised with consistent Branding Association of Malaysia brand identity with a professional approach to carry speakers’ notes and event programme.
Brand Promotion: eDirect
eDirect was also conceptualised and emailed to SMEs to inform them about the Brand Entrepreneur Conference event.
Brand Promotion: Multimedia Presentation
Insightful and interesting multimedia presentations were conceptualised for the learning of the attendees during the Brand Entrepreneur Conference.
Brand Promotion: Multimedia Presentation
Insightful and interesting multimedia presentations were conceptualised for the learning of the attendees during the Brand Entrepreneur Conference.
Brand Promotion: Multimedia Presentation
Insightful and interesting multimedia presentations were conceptualised for the learning of the attendees during the Brand Entrepreneur Conference.
Brand Promotion: Multimedia Presentation
Insightful and interesting multimedia presentations were conceptualised for the learning of the attendees during the Brand Entrepreneur Conference.
Brand Promotion: Multimedia Presentation
Insightful and interesting multimedia presentations were conceptualised for the learning of the attendees during the Brand Entrepreneur Conference.
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