Becoming the ultimate impressionist in the beauty industry
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Category
Ultimate Impressionist
Client Term
October 2007 – December 2008
Website
Branding Services
  • Rebranding Strategy
  • Retail Services Branding
  • Space Imaging
  • Internet Branding
Ultimate Impression is the pioneer in introducing Brownaissance, a revolutionary technique of eyebrow embroidery from the United States to women in Malaysia since 1997. Aimed with expansion plans, the brand engaged with peopalove in a rebranding programme to makeover its brand identity and brand image for more effective branding to foster closer customer-brand relationships. With bluunis as its new brand name, the brand aspires to become the ultimate impressionist in the beauty industry to continuously provide beautiful solutions that inspire beautiful results and lifestyles.

Revamped brand image
Ultimate Impression was rebranded to become bluunis with the brand category ultimate impressionist. With its new brand identity and brand image of beauty, youth, freshness and trendiness, bluunis has an attractive outlook for a wider appeal to its target audience of women from all walks of life.

Improved brand awareness and brand recall
Achieved greater brand awareness and brand recall among its target audience, making it more memorable.

Better brand promotion
With Space Imaging services that transformed its brand outlets with consistency, bluunis launched its new brand successfully and with high publicity.

Better brand association
Reaching out to appeal to more target audiences with a new brand image that fosters closer and more intimate relationships.
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Old & New Brand Identity
Rebranding Ultimate Impression with a new brand in order to maximise its potential to blossom in the beauty consultant industry.
Brand Identity: Brand Name & Brand Category
The brand name, bluunis, sounds fresh, friendly and positive to appeal to the female target audiences worldwide. The brand category, the ultimate impressionist, helps to position bluunis as a distinguished beauty professional that creates lasting impressions.
Brand Identity: Brand Slogan
In line with bluunis' vision to make women beautiful and young, the brand slogan, beautiful is young, was conceptualised to encourage positive brand relationships with its target audiences.
Brand Identity: Brand Logo
Consisting of three line-art flower petals, each petal represents the three main services available at bluunis - eyebrow embroidery, face & skin treatment and body treatment. The brand logo appeals universally to the women target market worldwide.
Brand Identity: Brand Card
Fresh, rejuvenating and vibrant, bluunis' corporate identity is consistently applied across all its brand identity items to position the brand as a beautiful and young ultimate impressionist.
Brand Identity: Letterhead
Fresh, rejuvenating and vibrant, bluunis' corporate identity is consistently applied across all its brand identity items to position the brand as a beautiful and young ultimate impressionist.
Brand Identity: Envelope
Fresh, rejuvenating and vibrant, bluunis' corporate identity is consistently applied across all its brand identity items to position the brand as a beautiful and young ultimate impressionist.
Brand Identity: Corporate Folder
Corporate folder was conceptualised with consistent bluunis brand identity with a professional approach to incorporate its corporate profile.
Brand Identity: Corporate Profile
Corporate profile was conceptualised as a tool to introduce the new bluunis, its history, vision, mission, values, culture, team, services, products and future plans to potential partners and investors.
Brand Identity: Uniforms
Uniforms in bluunis blue and white brand colours were conceptualised for team unity and also consistent brand alignment.
Brand Identity: Towels, Bath Robe, Bed Sheet & Blanket
A complete revamp on bluunis' operational brand communication materials to ensure consistent brand experience for its customers.
Brand Positioning: Retail Brochure
The positioning retail brochure with bluunis brand elements served as an effective and attractive brand communication tool with information about the new brand for the customers.
Brand Positioning: Press Ad
Using testimonials from customers, bluunis positioning branding materials delivered the brand promise of bluunis as the ultimate impressionist and created brand awareness.
Brand Positioning: Direct Mailer
With the same concept as the positioning press ad, the direct mailers were conceptualised to reach to the target audiences directly.
Brand Positioning: BrandSite
A fresh BrandSite was conceptualised to enhance bluunis' brand positioning as the ultimate impressionist, while maintaining the consistency of its brand identity and brand image.
Brand Positioning: BrandSite
An effective tool to communicate the rebranding of bluunis and highlight its ongoing promotions, events and news to a more contemporary, internet savvy target market group.
Brand Positioning: BrandSite
With similar testimonial concept, the BrandSite shared more testimonials from customers with beautiful results on eyebrow embroidery, face & skin treatment and body treatment.
Brand Positioning: BrandSite
Consistent brand identity, brand elements and brand image were used in the BrandSite to strengthen brand recognition and enhance brand experience.
Brand Positioning: BrandSite
bluunis' services were extensively and individually highlighted to educate target audiences on the benefits of being beautiful and young with bluunis.
Brand Positioning: BrandSite
Detailed descriptions of beauty brands and products used to assure customers of internationally renowned quality professional beauty product brands.
Brand Positioning: BrandSite
BrandSite can add more value to the brand when it offers more for the target audiences such as web interactivity, tips and FAQs.
Brand Positioning: BrandSite
Inspiring and educating the target audiences on beauty and youth, the BrandSite also explained how bluunis can help as the ultimate impressionist in the beauty industry.
Brand Positioning & Brand Promotion: eDirects
eDirects were created for bluunis brand positioning and brand promotion campaigns to create brand awareness and brand association with the target audiences in its existing database.
Brand Promotion: Launching Press Ad
Fresh and eye catching launching press ad with promotional details created brand awareness and generated excitement for bluunis Grand Opening and Beautiful Party events.
Brand Promotion: Launching Direct Mailer
Similar concepts as well as consistent brand identity and brand image were used to invite existing customers to bluunis Grand Opening and Beautiful Party events.
Brand Promotion: Streamers
With brand images of beautiful and youthful women, bluunis promotional streamers connected with target audiences through brand association for its brand outlet launch.
Brand Promotion: Promo Multimedia Presentation
bluunis promo multimedia presentation complete with brand ambience music introduces the bluunis brand to various customers for a beautiful and young impression.
Brand Distribution: Old & New Retail Outlet
Revamping the old retail image with the new bluunis brand identity and brand image.
Brand Distribution: Brand Outlet | Front Facade
Attractive front facade with bluunis new brand elements and brand colours create an ultimate impression with customers.
Brand Distribution: Brand Outlet | Reception Area
Spacious reception area conceptualised with waiting area, comfortable chairs and magazine racks for bluunis customers.
Brand Distribution: Brand Outlet | Demo Corner
Demo corner for customers to experiment and create looks that will help them look beautiful and young with the help of friendly beauty impressionists.
Brand Distribution: Brand Outlet | Consultation Room
Individual consultation rooms provide privacy and more conducive consultation sessions with the customers.
Brand Distribution: Brand Outlet | Hallway
Various posters featuring trendy women create the brand image and brand association of beauty and youth with bluunis.
Brand Distribution: Brand Outlet | Treatment Room
Individual treatment rooms with aromatherapy and ambience music provide privacy and a relaxing brand experience for customers.
Brand Distribution: Brand Outlet | Washroom
Comfortable washroom was designed with bluunis brand elements to create a consistent brand experience.
Brand Distribution: Brand Event | Grand Opening
The new bluunis was launched with three Grand Openings which included Beautiful Parties, Lucky Draws, Customer Testimonials, Brand Outlet Tours, Brand Promotions and more.
Brand Distribution: Brand Event | Welcoming Address
The new bluunis was launched with three Grand Openings which included Beautiful Parties, Lucky Draws, Customer Testimonials, Brand Outlet Tours, Brand Promotions and more.
Brand Distribution: Brand Event | Beauty Impressionists
bluunis beauty impressionists looking radiant in white and blue uniforms as they welcomed guests during the brand event.
Brand Distribution: Brand Event | Celebrity Guests
Carmen Soo and Carrie Lee were among the celebrities who graced bluunis Beautiful Parties.
Brand Distribution: Brand Event | bluunis' CEO & Celebrity Guests
bluunis CEO, James Tan and celebrity guests, Carmen Soo, Carrie Lee and Jojo Struys listening intently to customers testimonials during the Beautiful Party celebrations.
Brand Distribution: Brand Event | Demo Session
Guests were invited to experience the new bluunis retail outlets and also bluunis service demonstrations during the guided Brand Outlet Tour.
Brand Distribution: Brand Event | Cake Cutting Ceremony
Cake cutting ceremony to officially launch the new bluunis as the ultimate impressionist for the beautiful and youthful dreams of women everywhere.
Brand Distribution: Brand Event | bluunis' CEO & Celebrity Guests
bluunis CEO, James Tan presented appreciation tokens to celebrity guests, Carmen Soo, Carrie Lee and Jojo Struys.
Brand Distribution: Brand Event | Beauty Impressionists & Celebrity Guest
All smiles for bluunis beauty impressionists and celebrity guest, Carrie Lee during the Beautiful Party.
Brand Distribution: Brand Event | Lucky Draw Prizes
Lucky Draw prizes were designed and prepared with bluunis new brand elements to enhance brand memorability and brand recognition.
Brand Distribution: Brand Event | Lucky Draw Winner
Lucky Draw winner receiving bluunis product hampers with smiles and contentment.
Brand Distribution: Brand Event | Lucky Draw Winner
Lucky Draw winner receiving bluunis product hampers with smiles and contentment.
Brand Distribution: Brand Event | bluunis' Satisfied Customers
bluunis team thanking their customers who shared their testimonials with their appreciation tokens.
Brand Distribution: Brand Event | bluunis Team & Celebrity Guests
The bluunis team together with their CEO, James Tan and invited celebrity guests pose for a picture of success with their new and revamped brand.
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