Creating happiness through happy skin rebranding
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Category
Professional Skinalist
Client Term
2009 – Present
Website
Branding Services
  • Brand Strategy
  • Rebranding Services
  • Corporate Branding
  • Product Branding
  • Internet Branding
As an FMCG skin beauty product, Clinelle has been growing in the market over the years. They needed differentiation to project their unique brand personality to match their professional reputation in the face and body care industry. With fresh and unique rebranding, peopalove helped to position Clinelle to appeal to a wider target audience including both female and male customers. Consisting of revamped brand image, brand elements, packaging and more, the new brand of Clinelle is set to be launched from 2010 onwards.

Differentiated brand perception
From its clean cut and professional brand packaging, brand identity, systems and more, Clinelle is rebranded with a fresh, vibrant and professional look and feel that helps it to stand out from the crowded market of the FMCG skincare industry.

Better brand association
Positioned as a professional brand that is suitable for all skin types, Clinelle is able to build better brand association with a wide range of target audiences including teenagers, young executives, housewives, those with aging skin and more, both locally and internationally.

Increased brand recognition
With rebranding and an increase of publicity through advertisements, press releases and online presence, Clinelle has achieved an increase in brand recognition as well as wider brand distribution for its Professional Skinalist brand.
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Old & New Brand Identity
Vibrant, fresh and professional... Clinelle was revamped with a clean and corporate look that had international appeal.
Brand Identity: Brand Logo
Conceptualised to be modern, friendly and simple, the Clinelle brand logo represents a continuous loop of smiles and the brand promise of happy skin.
Brand Identity: Brand Logotype
Contemporary curves and enhanced pointed edges give the Clinelle brand logotype a distinct styling that is friendly yet modern at the same time.
Brand Identity: Brand Slogan
The brand slogan happy skin, happy face helps to position Clinelle as a brand with a vision to bring happiness for everyone.
Brand Identity: Brand Element
The unique brand element of Clinelle appears in all its corporate brand identity and other brand materials to achieve consistency for the brand.
Brand Identity: Brand Category
Clinelle is repositioned as a Professional Skinalist that truly understands the needs of skin and is able to analyse the correct type of skin and body care.
Brand Identity: Brand Layout
Applied consistently across all its branding materials, the brand layout of Clinelle distinguishes it from other brands in the marketplace.
Brand Identity: Brand Card
Using the blue and green brand colours of Clinelle, the corporate brand identity is professional and clean looking to portray Clinelle's new brand image.
Brand Identity: Letterhead
Using the blue and green brand colours of Clinelle, the corporate brand identity is professional and clean looking to portray Clinelle's new brand image.
Brand Identity: Envelope
Using the blue and green brand colours of Clinelle, the corporate brand identity is professional and clean looking to portray Clinelle's new brand image.
Brand Identity: Fax Sheet
Utilising the brand layout of Clinelle, corporate brand identity materials are designed to be consistent and easily recognisable.
Brand Identity: Invoice
Utilising the brand layout of Clinelle, corporate brand identity materials are designed to be consistent and easily recognisable.
Brand Identity: Pre-Ink Stamp
Utilising the brand layout of Clinelle, corporate brand identity materials are designed to be consistent and easily recognisable.
Brand Identity: Service Card
Utilising the brand layout of Clinelle, corporate brand identity materials are designed to be consistent and easily recognisable.
Brand Identity: Feedback Form
Utilising the brand layout of Clinelle, corporate brand identity materials are designed to be consistent and easily recognisable.
Brand Identity: Corporate Profile
Created to communicate the vision, mission, brand culture, core values and more insights on Clinelle brand to various target audiences.
Brand Identity: Corporate Folder
Created to communicate the vision, mission, brand culture, core values and more insights on Clinelle brand to various target audiences.
Brand Identity: Brochure
Targeted at its corporate partners, the Clinelle brochure is filled with information on dealerships for its professional products.
Brand Identity: Consumer Brochure
Attractive and informative, the consumer brochure is aimed at consumers who are looking for happy skin and happy faces with Clinelle.
Brand Identity: Packaging - Unit Box
Done in various colours to represent different face and body care categories, the Clinelle packaging is effectively differentiated to stand out in a crowded marketplace.
Brand Identity: Packaging - Primary Component
Done in various colours to represent different face and body care categories, the Clinelle packaging is effectively differentiated to stand out in a crowded marketplace.
Brand Identity: Name Tag
Worn with Clinelle uniforms, the name tags and name badges were conceptualised to form a consistent and professional brand image for the team of Clinelle.
Brand Identity: Name Badge
Worn with Clinelle uniforms, the name tags and name badges were conceptualised to form a consistent and professional brand image for the team of Clinelle.
Brand Identity: Paper Bag
Simple yet eye catching, the paper bag and plastic bag of Clinelle is also practical for usage as a mobile marketing tool when consumers carry it around with them.
Brand Identity: Plastic Bag
Simple yet eye catching, the paper bag and plastic bag of Clinelle is also practical for usage as a mobile marketing tool when consumers carry it around with them.
Brand Identity: Uniform - Management
Trendy and professional uniforms were conceptualised for the team of Clinelle to achieve a unified and consistent brand image.
Brand Identity: Uniform - Team
Trendy and professional uniforms were conceptualised for the team of Clinelle to achieve a unified and consistent brand image.
Brand Identity: Uniform - Professional Skinalist
Trendy and professional uniforms were conceptualised for the team of Clinelle to achieve a unified and consistent brand image.
Brand Identity: Uniform - International
Trendy and professional uniforms were conceptualised for the team of Clinelle to achieve a unified and consistent brand image.
Brand Identity: Corporate Multimedia Presentation Intro
Sharing insights on the happy brand's vision, mission, brand culture, core values and more in multimedia format.
Brand Identity: Corporate Multimedia Presentation
Sharing insights on the happy brand's vision, mission, brand culture, core values and more in multimedia format.
Brand Identity: Corporate Multimedia Presentation
Sharing insights on the happy brand's vision, mission, brand culture, core values and more in multimedia format.
Brand Identity: Corporate Multimedia Presentation
Sharing insights on the happy brand's vision, mission, brand culture, core values and more in multimedia format.
Brand Identity: Corporate Multimedia Presentation
Sharing insights on the happy brand's vision, mission, brand culture, core values and more in multimedia format.
Brand Identity: Corporate Multimedia Presentation
Sharing insights on the happy brand's vision, mission, brand culture, core values and more in multimedia format.
Brand Positioning: Calendar
Fun and trendy Clinelle calendar with happy faces, product recommendations and cool stickers helped to create brand awareness and brand memorability for consumers.
Brand Positioning: Newspaper Ad
To relate with Clinelle's consumers, the series of advertisements featured trendy happy models from both genders engaged in various lifestyle activities using Clinelle professional products.
Brand Positioning: Magazine Ads
To relate with Clinelle's consumers, the series of advertisements featured trendy happy models from both genders engaged in various lifestyle activities using Clinelle professional products.
Brand Positioning: Advertorial
An advertorial was also conceptualised to help launch the new Clinelle brand identity as well as position the brand and educate consumers about Clinelle's Unique Selling Propositions.
Brand Positioning: Billboard
To relate with Clinelle's consumers, the series of advertisements featured trendy happy models from both genders engaged in various lifestyle activities using Clinelle professional products.
Brand Positioning: LRT Monorail Ads
For higher exposure and reach, outdoor ambience ads were created especially to be utilised in high traffic areas such as LRT stations, public transport seats and shopping complexes.
Brand Positioning: Seat Ad
For higher exposure and reach, outdoor ambience ads were created especially to be utilised in high traffic areas such as LRT stations, public transport seats and shopping complexes.
Brand Positioning: Light Box Ad
For higher exposure and reach, outdoor ambience ads were created especially to be utilised in high traffic areas such as LRT stations, public transport seats and shopping complexes.
Brand Positioning: Car Park Boom Gate Ad
For higher exposure and reach, outdoor ambience ads were created especially to be utilised in high traffic areas such as LRT stations, public transport seats and shopping complexes.
Brand Positioning: Streamers
Streamers, banners and buntings to position Clinelle as a trendy and effective professional brand.
Brand Positioning: Banners
Streamers, banners and buntings to position Clinelle as a trendy and effective professional brand.
Brand Positioning: Buntings
Streamers, banners and buntings to position Clinelle as a trendy and effective professional brand.
Brand Positioning: eDirects
To create brand awareness for Clinelle among the tech savvy generation, eDirects were conceptualised and bulleted out to various target audiences.
Brand Positioning: Internet Ads
Interesting and punchy internet advertisements were placed in popular websites for brand awareness and exposure as well as to encourage users to visit Clinelle's brandsite.
Brand Positioning: BrandSite
With international and regional pages, consumers can surf the Clinelle BrandSite from anywhere around the world for information about the corporate brand, their favourite professional products, brand promotions and more.
Brand Positioning: BrandSite
With international and regional pages, consumers can surf the Clinelle BrandSite from anywhere around the world for information about the corporate brand, their favourite professional products, brand promotions and more.
Brand Positioning: BrandSite
With international and regional pages, consumers can surf the Clinelle BrandSite from anywhere around the world for information about the corporate brand, their favourite professional products, brand promotions and more.
Brand Positioning: BrandSite
With international and regional pages, consumers can surf the Clinelle BrandSite from anywhere around the world for information about the corporate brand, their favourite professional products, brand promotions and more.
Brand Positioning: BrandSite
With international and regional pages, consumers can surf the Clinelle BrandSite from anywhere around the world for information about the corporate brand, their favourite professional products, brand promotions and more.
Brand Positioning: Gondola
Informative gondolas were conceptualised using the USPs of Clinelle to position the brand at its various distributing locations.
Brand Positioning: Gondola - MV Guardian
Informative gondolas were conceptualised using the USPs of Clinelle to position the brand at its various distributing locations.
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