Penetrating the global market with a safe approach...
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Category
Condom Manufacturer
Client Term
Ad Hoc
Website
Branding Services
  • Brand Strategy
  • Product Branding
  • Internet Branding
  • Corporate Branding
Hanarum Marketing & Services Sdn Bhd, a well known condom manufacturer in Malaysia, needed branding from scratch for their three condom variations to appeal to the pleasure seeker target audiences. The brand name Luveex was conceptualised with black and orange brand colours to create a sense of mystery with playfulness in its brand identity and brand logo. And through its brand slogan play safe, come safe, the brand is positioned with a playful personality while emphasising the importance of safe sex. Luveex has three sub-names – Classex, O’sperm and Stamisex for its condom variations of different protections and durability. With its new brand identity and brand image, the brand aims to become the top choice of sex protection for everyone to enjoy.

Nationwide distribution
Luveex launched with distribution in pharmacies and petrol station kiosks across Malaysia.

Export market
Growing potential of penetrating the export market to Jakarta, Indonesia, the UK and China.
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Brand Identity: Brand Logo, Brand Name & Brand Slogan
The brand logo, brand name and brand slogan were conceptualised with playfulness in mind while maintaining a serious typeface.
Brand Identity: Packaging | Classex
Classex is a sub-brand name conceptualised for regular condoms, combined with suggestive visuals in grey hues on its packaging.
Brand Identity: Packaging | O'sperm
O'sperm packaging featured the priority of protection against pregnancy with its spermicidal lubricant.
Brand Identity: Packaging | Stamisex
Stamisex is a sub-brand name conceptualised to reflect the extra playful nature of Stamisex over long hours.
Brand Positioning: Flyer | Classex
Luveex playful brand colours and brand elements were used to build a sense of professional and scientific trust throughout the corporate identity.
Brand Positioning: Flyer | O'sperm
Luveex playful brand colours and brand elements were used to build a sense of professional and scientific trust throughout the corporate identity.
Brand Positioning: Flyer | Stamisex
Luveex playful brand colours and brand elements were used to build a sense of professional and scientific trust throughout the corporate identity.
Brand Positioning: BrandSite
The Luveex BrandSite with integrated brand elements was conceptualised with provocative graphics and animation for surfing pleasure.
Brand Positioning: BrandSite
Luveex brand identity, brand elements and brand image were consistently used to balance its professionalism and playful nature.
Brand Positioning: BrandSite
Detailed product information was included to educate the target audiences on Luveex safe and trusted range of products.
Brand Positioning: BrandSite
Education tips were illustrated in appealing images to balance Luveex provocative elements.
Brand Positioning: BrandSite
Luveex brand colours are consistently used, even on illustrations to enhance brand recall and brand recognition.
Brand Positioning: BrandSite
As a value added feature, downloadable computer desktop wallpapers helped to generate mind share and market share.
Brand Positioning: BrandSite
Conceptualised with an international appeal, global business partners and potential investors can conveniently contact and locate Luveex through its BrandSite.
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