Taking the right step to rebrand Pallas with a fresh, new look
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Category
Shoe Manufacturer
Client Term
May 2003 - Present
Branding Services
  • Brand Strategy
  • Brand Advertising Campaigns
  • Brand Contest Concepts
  • Brand Promotional Campaigns
We were recruited by Southern Rubberworks Sdn Bhd to revive and create more brand awareness for Pallas. Through our research, the brand name Pallas was known in the market but lacked the appeal to drive new target audience to associate with Pallas - there was neither any brand differentiation nor brand personality of Pallas. We helped to repositioned Pallas with a new brand identity and brand elements that were implemented in all POS materials for Pallas, including its shoeboxes, advertising and promotional campaigns.

Greater brand awareness
Achieved greater brand awareness and brand recall.

Improved brand image
Achieved better brand perception among the target audiences with its new brand image and brand personality.

Successful brand campaign
Overwhelming response in contests, with many good remarks from contest participants.

Increased sales
Increase in sales for years 2004 onwards.
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Brand Identity: Brand Logo & Brand Slogan
The Pallas brand identity and brand image were revamped with modifications of the brand logo complimenting its new brand slogan, easy comfort.
Brand Identity: Shoe Packaging
Pallas shoe packaging was revamped with attractive illustrations and colour combinations that complemented the new Pallas brand image of fun, trendy, funky and fashionable.
Brand Positioning: Display Box
These attractive innovations were conceptualised as convenient, versatile, portable and practical product display tools for road shows, exhibitions and even at retail outlets.
Brand Positioning: 'kini kami lebih tinggi' Campaign | Magazine Ad
Jazz Star TALLmate campaign was conceptualised to position canvas shoes with a unique difference to make girls taller.
Brand Positioning: 'Rock Jazz Star Rock' Campaign | Billboard Ad
Funky, colourful and bold, the campaign helped to create brand association that rocked target audiences through the nation.
Brand Positioning: 'Jazz Star... gaya selesa yang ROCK!' Campaign | Magazine Ad
With rock concert concept and attractive Jazz Star canvas shoes, the magazine ad was conceptualised to position the brand as trendy footwear for its target audiences.
Brand Positioning: 'Jazz Star... gaya selesa yang ROCK!' Campaign | Billboard Ad
By highlighting the canvas shoes with their eye-catching sizes and bold colours, the billboard ad helped to enhance brand awareness to capture the mind share and market share of the target audiences.
Brand Positioning: 'all walks of life' Campaign | Magazine Ad
The 'all walks of life' campaign was a brand positioning campaign that was widely applied across magazines of nationwide distribution.
Brand Positioning: 'all walks of life' Campaign | Billboard Ad
The intriguing oversized foot visual on billboards in KL and Penang soon become a widely recognised brand icon of the Pallas 'all walks of life' positioning campaign.
Brand Positioning: 'tentulah selesa, tentulah bergaya' Campaign | Magazine Ad
'tentulah selesa, tentulah bergaya' was a brand positioning campaign for Pallas canvas shoes, emphasising its comfort and versatility in matching any fashion style.
Brand Positioning: 'tentulah selesa, tentulah bergaya' Campaign | Billboard Ad
The simple yet striking colours and layout of the 'Tentulah selesa, tentulah bergaya' billboard was an effective brand positioning tool for Pallas in raising brand awareness.
Brand Positioning: 'Gaya bebas, gaya cool Jazz Star' Campaign | Magazine Ad
An attractive and fun campaign was conceptualised for Pallas' sub brand, Jazz Star, with eye-catching brand identity and brand images to enhance brand awareness.
Brand Positioning: 'Gaya bebas, gaya cool Jazz Star' Campaign | Billboard Ad
With emphasis on the trendy Jazz Star canvas shoes, the campaign established brand association with its target audiences, and created higher brand recall.
Brand Promotion: 'Back To School X-Pedition' Campaign | Contest Form
The annual 'Back To School' campaign was strategised to relate and appeal to young target audiences with a comic book concept, complete with cool characters and entertaining storylines.
Brand Promotion: 'Back To School X-Pedition' Campaign | Press Ad
With the 'Back To School X-Pedition' campaign, Pallas managed to attract more than 10,000 entries for their contest.
Brand Promotion: 'Back To School X-Pedition' Campaign | Banner
Banners portraying different characters with superpowers also appealed to target audiences with attractive prizes, creating hype and excitement throughout the brand promotion campaign.
Brand Promotion: 'Back To School X-Pedition' Campaign | Banner
Banners portraying different characters with superpowers also appealed to target audiences with attractive prizes, creating hype and excitement throughout the brand promotion campaign.
Brand Promotion: 'Back To School X-Pedition' Campaign | Bunting
With sharp photography angles and a consistent brand concept, buntings were used to show the wide range of school shoes available by Pallas as well as create brand awareness for the brand.
Brand Promotion: 'Back To School X-Pedition' Campaign | Bunting
With sharp photography angles and a consistent brand concept, buntings were used to show the wide range of school shoes available by Pallas as well as create brand awareness for the brand.
Brand Promotion: 'Back To Super School' Campaign | Timetable
The fun-filled timetable together with the 'Save Super School' game gets the school children excited for school.
Brand Promotion: 'Back To Super School' Campaign | Poster
With fun superhero concept and creative brand images, attractive campaign posters were conceptualised to effectively promote the campaign to its target audiences.
Brand Promotion: 'Back To Super School' Campaign | Contest Form
To promote Pallas school shoes, a contest form was conceptualised with super great ideas as its brand communication tool to generate greater brand awareness for the brand.
Brand Promotion: 'Back To Super School' Campaign | Press Ad
A press ad that highlighted on the 'Back To Super School' contest and its attractive prizes were conceptualised to grab attention and encourage participants to enter the contest.
Brand Promotion: 'Back To Super School' Campaign | Banner
Attractive campaign banner was conceptualised to effectively promote the Pallas 'Back to Super School' campaign with consistent brand identity, brand elements and brand images.
Brand Promotion: 'Back To Super School' Campaign | Banner
Attractive campaign banner was conceptualised to effectively promote the Pallas 'Back to Super School' campaign with consistent brand identity, brand elements and brand images.
Brand Promotion: 'Back To Super School' Campaign | Bunting
Consistent and colourful campaign buntings were conceptualised to enhance Pallas' fun, trendy and cool brand personality for active year end promotions at hypermarkets and dealer outlets.
Brand Promotion: 'Jom, Kira & Menang!' Campaign | Poster
This campaign was conceptualised as part of Pallas brand promotional programme in 2007 to create excitement for the brand as well as to increase year-end sales.
Brand Promotion: 'BACK To SCHOOL' Campaign | Contest Form
Coinciding with the start of the school year, this contest was a strategic brand promotion of Pallas' range of school shoes with exciting prizes.
Brand Promotion: 'Padan & Menang!' Campaign | Poster
Campaign posters that highlighted the attractive prizes were conceptualised to grab attention and encourage contest participations, which would also contribute to higher sales.
Brand Promotion: 'Padan & Menang!' Campaign | Contest Form
Another annual promotional campaign with a fresh look and theme to keep the brand alive in the market to retain existing customers and attract new customers.
Brand Promotion: 'Design HEBAT! Hadiah HEBAT!' Campaign | Poster
The campaign poster was conceptualised with consistent Pallas brand identity, brand elements and brand image to reinforce brand recall and brand recognition for Pallas.
Brand Promotion: 'Design HEBAT! Hadiah HEBAT!' Campaign | Contest Form
Conceptualised with fresh ideas to promote Pallas FreeTime slippers, the contest form was one of the brand communication tool to create awareness for the brand and contest.
Brand Promotion: 'BIG designs! BIG prizes!' Campaign | Poster
Bright and vibrant Pallas brand colours were used consistently throughout its brand promotional campaign materials with fun and creative brand images to appeal to its target audiences.
Brand Promotion: 'BIG designs! BIG prizes!' Campaign | Contest Form
Promotional contests were also conceptualised to promote Pallas canvas shoes among the younger target audiences and generate higher market share.
Brand Promotion: Chinese New Year 2010 Card
The 2010 greeting card was conceptualised for dual functionality: to wish target audiences an auspicious year and also as a table decoration that enhanced brand memorability for Pallas.
Brand Promotion: Chinese New Year 2009 Card
Pallas celebrates the festive season by sending out their 'Moo-re Money, Moo-re Prosperity' wishes with this ox-citing golden card.
Brand Promotion: Chinese New Year 2008 Card
Created with happy and lucky characters for the Rat year, this colourful greeting card is an effective brand promotion material for Pallas to send their auspicious wishes to everyone.
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