The good to walk brand becomes the talk of the town!
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Category
Socks retail chain
Client Term
June 2003 – Present
Branding Services
  • Brand Strategy
  • Brand Repositioning
  • Product Branding
  • Retail Branding
  • Internet Branding
  • Corporate Branding
The original brand identity of SOXWorld was weak with cluttered and inconsistent design patterns throughout its Corporate Identity (CID) system, Point of Sales (POS) system and retail outlets. It appeared as a generic sock shop. The rebranding of SOXWorld includes the revamp of its brand identity, brand elements, POS materials, retail outlets and brand communication tools. The SOXWorld retail outlets were also given a facelift with Space Imaging and a SOXWorld website was conceptualised as part of its repositioning programme.

Greater brand awareness
Through rebranding, SOXWorld achieved greater brand awareness and brand recall as a trendy, stylish and friendly leading sock shop with the largest retail chain in the Malaysian market.

Stronger brand image
SOXWorld also established a stronger brand image and brand personality to be appealing to its target audiences from all walks of life.

Retail expansion
The local retail outlet expansion for SOXWorld in Malaysia was from 20 odd outlets to more than 40 outlets today. The brand has also penetrated global markets in Shanghai, China, Singapore, Indonesia, Australia, Japan and the United Kingdom.
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Old & New Brand Identity
SOXWorld's rebranding programme turned a generic sock shop into an attractive brand that speaks the universal sock language of comfort and style.
Brand Identity: Brand Logo & Brand Slogan
SOXWorld's revamped brand logo with vibrant colours that coincided with its newly conceptualised brand slogan.
Brand Identity: Product Packaging
All product tags were conceptualised with consistent brand colours and brand elements that reflected the SOXWorld brand image.
Brand Identity: Product Packaging
Selected products had special product packaging with distinguishing colour scheme according to gender suitability.
Brand Identity: Paper Bag
Paper bags were conceptualised with consistent brand colours and brand elements that reflected the SOXWorld brand image.
Brand Identity: Gift Box
Gift boxes were conceptualised with consistent brand colours and brand elements that reflected the SOXWorld brand image.
Brand Positioning: Product Brochure
SOXWorld's product brochure was conceptualised with the intention of letting the socks speak for themselves through vibrant visuals of their sock varieties.
Brand Positioning: BrandSite
An interactive website was conceptualised to position SOXWorld on an internationally accessible platform to cater to its vision for global expansion.
Brand Positioning: BrandSite
Consistent SOXWorld brand identity, brand elements and brand images were used to enhance brand recall and brand recognition among the target audiences.
Brand Positioning: BrandSite
Introducing SOXWorld while fostering positive relationships with various target audiences from all ages.
Brand Positioning: BrandSite
SOXWorld products were clearly categorised to enhance user-friendliness for target audiences' easy browsing and navigation.
Brand Positioning: BrandSite
Suitable images were used to communicate SOXWorld's brand promise of comfort for every target audience.
Brand Positioning: BrandSite
Providing useful tips and information on socks, it helped to add value to the brand while keeping the target audiences excited.
Brand Positioning: BrandSite
Soft colours were applied throughout the BrandSite to project SOXWorld's brand image and brand personality of fun and comfort.
Brand Positioning: BrandSite
Educating the target audiences on socks with fun colours and creative images to enhance brand memorability.
Brand Distribution: Old & New Retail Outlet
SOXWorld's retail outlets were revamped with an attractive front facade featuring strong brand identity, brand elements, vibrant colours and neat retail interior layout.
Brand Distribution: Brand Outlet | Times Square
Newly revamped SOXWorld's brand outlet with strong brand identity, brand elements and vibrant colours.
Brand Distribution: Brand Outlet | Times Square
Newly revamped SOXWorld's brand outlet with an attractive front facade featuring strong brand identity, brand image and neat retail interior layout.
Brand Distribution: Brand Outlet | Times Square
Newly revamped SOXWorld's brand outlet with consistent use of brand identity, brand elements and brand image for a total brand experience.
Brand Distribution: Brand Outlet | Times Square
Using lighting, space and retail posters to create a soothing ambience and brand personality for SOXWorld in order to provide a completely comfortable brand experience.
Brand Distribution: Brand Outlet | Times Square
SOXWorld brand images were used consistently through its brand outlets to enhance brand recall and brand recognition.
Brand Distribution: Brand Outlet | Times Square
Product displays were arranged neatly according to product categories to enhance easy browsing and consistent brand experience.
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