Building trust for safety excellence with the latest optical technology…
view BRANDfolios
Category
Vision Specialist
Client Term
May 2005 - 2007
Branding Services
  • Rebranding Strategy
  • Space Imaging
  • Corporate Branding
Incorporated since April 1999, VISTA provides clear vision with the latest vision correction procedure to all of their patients by using the latest equipment. However, VISTA had a weak brand image that did not reflect their remarkable track record in vision correction. VISTA approached peopalove for our rebranding services to revamp their brand image and interior for the opening of their outlet in Johor Bahru, Malaysia. With their new brand identity of a fresher look and feel, VISTA entered the market with stronger brand image and brand personality that rightfully reflected the strength of the brand as a safe vision correction with the latest optical technology.

Greater brand awareness
Achieved greater brand awareness and brand recall.

Revamped brand image
Achieved a revamped brand image and brand personality that reflected the brand’s prestige as a world-class Vision Specialist.

Grand launching
Launch of VISTA’s new Vision Specialist Center in JB – the latest and largest Vision Specialist Center in Malaysia and Singapore.
filter
all
grafix
multimedia
space imaging
Brand Identity: Brand Logo & Brand Category
VISTA's rebranding programme included a revamped brand logo and brand identity as well as conceptualisation of brand category and brand slogan to convey trust in VISTA's brand.
Brand Identity: Brand Slogan
VISTA's brand slogan was conceptualised in line with the brand promise to correct eye vision 'from blur to clear'.
Brand Identity: Brand Card
VISTA's corporate identity was designed with a clean and clinical image to reflect professionalism, establishment and trust.
Brand Identity: Letterhead
VISTA's corporate identity was designed with a clean and clinical image to reflect professionalism, establishment and trust.
Brand Identity: Envelope
VISTA's corporate identity was designed with a clean and clinical image to reflect professionalism, establishment and trust.
Brand Identity: Paper Bag
VISTA's paper bag was conceptualised to advertise VISTA's USP with a distinctive two-sided concept with bold statements of visual freedom.
Brand Positioning: Streamers (English)
Streamers with bold visuals and statements were conceptualised to effectively communicate VISTA's services.
Brand Positioning: Streamers (Chinese)
Similar concept streamers were translated into different languages for the understanding of various target audience groups.
Brand Positioning: Advertorial
With a guaranteed publication through advertorials, VISTA raised its brand awareness of safety and technological advancements among target audiences nationwide.
Brand Positioning: Giant Banner
A giant advertising banner was strategically placed at a high traffic area of local residents as well as visitors from Singapore to create brand awareness.
Brand Promotion: eDirect
An effective brand promotional eDirect was created to announce its promotions to VISTA's direct customers from the middle to high end markets.
Brand Distribution: 3D Conceptualisation | Reception Area
A grand and impressive reception area was conceptualised to welcome visitors with a sense of awe amidst a calm setting.
Brand Distribution: 3D Conceptualisation | Waiting Area
A soothing and relaxing waiting area with a cafe and WiFi-enabled connectivity for the convenience of customers.
Brand Distribution: 3D Conceptualisation | Wall Posters
Lifestyle images with clear positioning messages were strategically placed around the brand outlet to compliment VISTA's message of technological and safety excellence.
Brand Distribution: 3D Conceptualisation | Consultation Room
Individual consultation rooms provide privacy and more conducive consultation sessions with the customers.
Brand Distribution: Brand Outlet | Front Facade
VISTA underwent Space Imaging revamp to create a brand image that reflects VISTA's expertise and trust.
Brand Distribution: Brand Outlet | Waiting Area
VISTA's new brand outlets were conceptualised with comfort to enhance customers-brand experiences.
Brand Distribution: Brand Outlet | Coffee Area
Decorated with natural elements, it created relaxing and soothing brand ambience for the target audiences.
Brand Distribution: Brand Outlet | Consultation Room
A casual setting helped to ease customers anxiety, while fostering more comfortable relationships with VISTA's team.
Brand Distribution: Exhibition Booth
VISTA's brand elements were used to create a strong emphasis on the brand's services and achievements to build trust and position VISTA as the Vision Specialist. It was also conceptualised to promote and educate the public during its nationwide brand tour.
back
Title
Blind text blind text blind text blind text blind text blind text blind text