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Made To Measure
Client Term
2008 - Present
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Branding Services
  • Brand Strategy
  • Corporate Branding
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As a made to measure fashion brand, Wardrobe faced challenges to appeal to 21st century gentlemen with its traditional tailoring image. Wardrobe approached peopalove in 2008 for rebranding to suit its excellent products for elite clientele. Made to launch nationwide in 2011, Wardrobe is rebranded with trendy and contemporary new brand identity, brand image and brand positioning to exude its distinguished urban style. peopalove also conceptualised its space imaging for their new flagship boutique situated in Bangsar, Malaysia with a world class exclusive look and feel.

Contemporary brand perception
From a traditional tailoring look, Wardrobe has been revamped and transformed into a contemporary and urban upper class brand with its own unique brand identity and one-of-a-kind service boutique in the heart of metropolitan KL.

Enhanced brand value
From an OEM business model, Wardrobe has been able to increase its value to become an OBM for its brand as well as its partners from all across the world, with further plans to enhance the brand and generate ROI through brand franchising.

Impressive brand awareness
Through its exclusive rebranding, Wardrobe is now the talk of the town brand with attention from clients, the media and sponsors who are interested in holding co-branding activities. This has generated good word of mouth as well as impressive brand awareness for the brand.
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Old & New Brand Identity
From traditional to contemporary, Wardrobe is set to revolutionise the made to measure industry with its upper class brand.
Brand Identity: Brand Logo
Representing a suit collar, a trophy and a champagne glass, the brand logo is conceptualised with made to measure and winning attitudes in mind.
Brand Identity: Brand Logotype
Bold, sleek and stylish, the brand logotype is simple and universally appealing, portraying trendiness and contemporary fashion.
Brand Identity: Brand Slogan
The brand slogan made to get it right is encouraging and positive in meaning to position Wardrobe as the right master craftsmanship tailoring for clients all over the world.
Brand Identity: Brand Layout
With a consistent brand layout, all of Wardrobe's branding materials carry its distinguishing brand identity that differentiates it from other brands in the market.
Brand Identity: Brand Card
Simple and corporate in look and feel, the rich brown and cool blue corporate brand identity of Wardrobe portrays contemporary style and professional execution against a white background.
Brand Identity: Letterhead
Simple and corporate in look and feel, the rich brown and cool blue corporate brand identity of Wardrobe portrays contemporary style and professional execution against a white background.
Brand Identity: Envelope
Simple and corporate in look and feel, the rich brown and cool blue corporate brand identity of Wardrobe portrays contemporary style and professional execution against a white background.
Brand Identity: Fax Sheet
Through the consistent use of its brand layout and brand elements, the corporate brand identity of Wardrobe is well aligned to achieve optimum brand memorability.
Brand Identity: Invoice
Through the consistent use of its brand layout and brand elements, the corporate brand identity of Wardrobe is well aligned to achieve optimum brand memorability.
Brand Identity: Feedback Form
Through the consistent use of its brand layout and brand elements, the corporate brand identity of Wardrobe is well aligned to achieve optimum brand memorability.
Brand Identity: Service Card
Through the consistent use of its brand layout and brand elements, the corporate brand identity of Wardrobe is well aligned to achieve optimum brand memorability.
Brand Identity: Pre-Ink Stamp
Through the consistent use of its brand layout and brand elements, the corporate brand identity of Wardrobe is well aligned to achieve optimum brand memorability.
Brand Identity: Post Card
When Wardrobe relocated from its old retail outlet, a post card was conceptualised to inform clients of Wardobe's new flagship boutique.
Brand Identity: Price Tag
With detailed illustration, peopalove also conceptualised the price tag of Wardrobe made to measure to be consistent with its new brand identity.
Brand Identity: Fabric Holder
Fabric holders for Wardrobe were made to be stylish yet practical to attractively display different brands of fabrics in Wardrobe boutiques.
Brand Identity: Packaging System
Created with careful attention to detail, the packaging system of Wardrobe is classy and contemporary at the same time.
Brand Identity: Paper Bag
Complete with the brand elements of Wardrobe, the paper bag provides added value for clients who purchase a made to measure of distinguished quality.
Brand Identity: Name Badge
To form a consistent and exclusive brand image, smart name badges were conceptualised for the Wardrobe team.
Brand Identity: Uniform - Male
To form a consistent and exclusive brand image, made to measure uniforms were conceptualised for the Wardrobe team.
Brand Identity: Uniform - Female
To form a consistent and exclusive brand image, made to measure uniforms were conceptualised for the Wardrobe team.
Brand Positioning: Concept 1
Young, contemporary and suave, the stylish concepts of Wardrobe created a brand association of excellence in made to measure for their main target audience of metropolitan gentlemen.
Brand Positioning: Concept 2
Young, contemporary and suave, the stylish concepts of Wardrobe created a brand association of excellence in made to measure for their main target audience of metropolitan gentlemen.
Brand Positioning: Concept 3
Young, contemporary and suave, the stylish concepts of Wardrobe created a brand association of excellence in made to measure for their main target audience of metropolitan gentlemen.
Brand Positioning: Concept 4
Wardrobe's concept is displayed through different styles of made to measure that positioned the brand as suitable for every occasion, whether work or play.
Brand Positioning: Concept 5
Wardrobe's concept is displayed through different styles of made to measure that positioned the brand as suitable for every occasion, whether work or play.
Brand Positioning: Concept 6
Wardrobe's concept is displayed through different styles of made to measure that positioned the brand as suitable for every occasion, whether work or play.
Brand Positioning: Concept 7
Showcasing contemporary men in quality made to measure, Wardrobe's brand positioning serves to distinguish its target audiences with exclusiveness and distinction.
Brand Positioning: Concept 8
Showcasing contemporary men in quality made to measure, Wardrobe's brand positioning serves to distinguish its target audiences with exclusiveness and distinction.
Brand Positioning: Concept 9
Showcasing contemporary men in quality made to measure, Wardrobe's brand positioning serves to distinguish its target audiences with exclusiveness and distinction.
Brand Positioning: Concept 10
Showcasing contemporary men in quality made to measure, Wardrobe's brand positioning serves to distinguish its target audiences with exclusiveness and distinction.
Brand Positioning: Newspaper Ads
Displaying various brand positioning concepts, Wardrobe newspaper ads were published in selected major newspapers to attract the right target audience for the brand.
Brand Positioning: Billboard Ad
Eye-catching with its bold concept, the billboard ad for Wardrobe creates further brand positioning for a top-notch brand perception.
Brand Positioning: eDirects
To keep target audiences up-to-date, eDirects were conceptualised and sent via email about the rebranding of Wardrobe.
Brand Positioning: BrandSite
An attractive BrandSite with information on Wardrobe and made to measure was conceptualised to introduce the newly rebranded Wardrobe brand to a tech savvy target audience.
Brand Positioning: BrandSite
An attractive BrandSite with information on Wardrobe and made to measure was conceptualised to introduce the newly rebranded Wardrobe brand to a tech savvy target audience.
Brand Positioning: BrandSite
An attractive BrandSite with information on Wardrobe and made to measure was conceptualised to introduce the newly rebranded Wardrobe brand to a tech savvy target audience.
Brand Positioning: BrandSite
An attractive BrandSite with information on Wardrobe and made to measure was conceptualised to introduce the newly rebranded Wardrobe brand to a tech savvy target audience.
Brand Positioning: BrandSite
An attractive BrandSite with information on Wardrobe and made to measure was conceptualised to introduce the newly rebranded Wardrobe brand to a tech savvy target audience.
Brand Promotion: Raya 2010 News Ad
Customised to prominently show Wardrobe's brand identity, the seasonal brand promotions of Wardrobe were conceptualised to create brand awareness and hype among the target audiences.
Brand Promotion: Raya 2010 Greeting Card
Customised to prominently show Wardrobe's brand identity, the seasonal brand promotions of Wardrobe were conceptualised to create brand awareness and hype among the target audiences.
Brand Promotion: Raya 2010 Promo Page
Customised to prominently show Wardrobe's brand identity, the seasonal brand promotions of Wardrobe were conceptualised to create brand awareness and hype among the target audiences.
Brand Promotion: Christmas 2010 Greeting Card
Customised to prominently show Wardrobe's brand identity, the seasonal brand promotions of Wardrobe were conceptualised to create brand awareness and hype among the target audiences.
Brand Promotion: Christmas 2010 eGreeting
Customised to prominently show Wardrobe's brand identity, the seasonal brand promotions of Wardrobe were conceptualised to create brand awareness and hype among the target audiences.
Brand Promotion: Xmas & New Year 2012 Direct Mailer
Made to launch its exquisite Fabrissioni shirting fabrics, Wardrobe’s exclusive brand promotions were conceptualised to provide unique and highly thoughtful gift choices for its customers during the festive season.
Brand Promotion: Xmas & New Year 2012 News Ad
Made to launch its exquisite Fabrissioni shirting fabrics, Wardrobe’s exclusive brand promotions were conceptualised to provide unique and highly thoughtful gift choices for its customers during the festive season.
Brand Promotion: Xmas & New Year 2012 eDirect
Made to launch its exquisite Fabrissioni shirting fabrics, Wardrobe’s exclusive brand promotions were conceptualised to provide unique and highly thoughtful gift choices for its customers during the festive season.
Brand Promotion: Xmas & New Year 2012 Promo Page
Made to launch its exquisite Fabrissioni shirting fabrics, Wardrobe’s exclusive brand promotions were conceptualised to provide unique and highly thoughtful gift choices for its customers during the festive season.
Brand Distribution: Wardrobe Bangsar | Exterior
A world-class flagship boutique was conceptualised for Wardrobe, complete with its very own exclusive brand identity and brand elements of international master craftsmanship tailoring.
Brand Distribution: Wardrobe Bangsar | Reception Area
Spacious reception area with prominent brand logo of Wardrobe on its counter to instill brand memorability and welcome clients as they first step into the flagship boutique.
Brand Distribution: Wardrobe Bangsar | Ground Floor Poster Panel
Posters with the brand concept of Wardrobe are consistently placed throughout the flagship boutique for a stylish and contemporary look and feel.
Brand Distribution: Wardrobe Bangsar | Ground Floor Retail Area, View 1
Segmentised to cater to different master craftsmanship tailoring products including suits, jackets, shirts and more, the retail area is complete with product displays for easy browsing.
Brand Distribution: Wardrobe Bangsar | Ground Floor Retail Area, View 2
Segmentised to cater to different master craftsmanship tailoring products including suits, jackets, shirts and more, the retail area is complete with product displays for easy browsing.
Brand Distribution: Wardrobe Bangsar | Ground Floor Retail Area, View 3
Glass topped showcases with Wardrobe brand elements were conceptualised as fabric displays that enable clients to freely touch and feel their quality fabric selections.
Brand Distribution: Wardrobe Bangsar | Ground Floor Tailoring Area
The wide tailoring area of Wardrobe Bangsar is conceptualised for Master Tailors to ensure the best measurements and cuts for made to measure clients.
Brand Distribution: Wardrobe Bangsar | Alteration Room
Tidy, compact and well organised, the alteration room at the flagship boutique provides proper working space for creating precise corrections on quality made to measure.
Brand Distribution: Wardrobe Bangsar | Washroom
Conceptualised for comfort and cleanliness, the washroom is done in the dark brown brand colour of Wardrobe against a white background for consistency.
Brand Distribution: Wardrobe Bangsar | Staircase
Every detail of Wardrobe’s flagship boutique is customised and designed with precise quality to display the distinction of the brand.
Brand Distribution: Wardrobe Bangsar | First Floor Poster Panel
With a stylish, high class and exclusive brand image, posters for Wardrobe help to create a feeling of contemporary distinction in the flagship boutique.
Brand Distribution: Wardrobe Bangsar | First Floor Service Area, View 1
Complete with brand elements on customised chairs, coffee tables and carpeting, the service area of Wardrobe is conceptualised to create comfort for clients.
Brand Distribution: Wardrobe Bangsar | First Floor Service Area, View 2
The service area also serves as a private measuring area where high profile clients can consult with Master Tailors in privacy, as a brand promise of Wardrobe's exclusive services.
Brand Distribution: Wardrobe Bangsar | First Floor Fitting Room
Large and filled with mirrors, the fitting room of Wardrobe flagship boutique enables clients to get the best views in their made to measure from all angles.
Brand Distribution: Wardrobe Bangsar | First Floor Sitting Area
Retail multimedia presentations are displayed in the sitting area for the viewing of clients to shape an exclusive brand perception for Wardrobe.
Brand Distribution: Retail Multimedia Presentation
Conceptualised to position Wardrobe, the retail multimedia presentation is displayed throughout various Wardrobe boutiques.
Brand Distribution: Wardrobe Bangsar | First Floor Retail Area, View 1
With full suits on display for different occasions, Wardrobe clients can choose their styles and colours in the retail area before deciding on their made to measure.
Brand Distribution: Wardrobe Bangsar | First Floor Retail Area, View 2
With full suits on display for different occasions, Wardrobe clients can choose their styles and colours in the retail area before deciding on their made to measure.
Brand Distribution: Wardrobe Bangsar | First Floor Retail Area, View 3
With full suits on display for different occasions, Wardrobe clients can choose their styles and colours in the retail area before deciding on their made to measure.
Brand Distribution: Wardrobe Bangsar | First Floor Retail Area, View 4
Clients can select world renowned suit and shirt fabrics from Wardrobe's international partners with neat and exclusive fabric displays in the flagship boutique.
Brand Distribution: Wardrobe Bangsar | Accessories Display Panel
Contemporary retail displays for accessories such as ties, belts, cummerbunds, cufflinks and more were conceptualised for the flagship boutique as well.
Brand Distribution: Wardrobe Bangsar | Accessories Display Panel
Contemporary retail displays for accessories such as ties, belts, cummerbunds, cufflinks and more were conceptualised for the flagship boutique as well.
Brand Distribution: Wardrobe Bangsar | First Floor Tailoring Area
The open tailoring area of Wardrobe flagship boutique provides ample room for Master Tailors to craft world class quality made to measure.
Brand Alignment: Recruitment Campaign Newspaper Ad
To help build a strong brand with the right team, peopalove also conceptualised a recruitment campaign for Wardrobe.
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