peopalove BRANDfolio

Creating wealthy dreams for everyone through healthy skin

As a brand under Lexwel International Sdn Bhd, Airellis is a multi-level marketing cum franchise business brand that has over 35 studios nationwide. Although Airellis has been established since 2005, the brand needed a stronger and clearer long-term product/retail brand strategy that will further differentiate it within the saturated beauty industry. Through fresh and one-of-a-kind rebranding, peopalove has helped Airellis to revamp its brand identity, brand image, brand elements and more to be differentiated and grow towards being branded and wanted throughout the world.

Fresh and contemporary brand identity
Airellis’ new brand identity was conceptualised to portray a fresh, beautiful and contemporary look to connect with its target audience in the beauty industry and generate greater brand recall.

A safe and healthy skin brand association
The new healthy, wealthy and beautiful brand image of Airellis has successfully created better brand association with its target audiences.

Strategic and aligned brand distribution
peopalove’s Space Imaging services has designed Airellis’ new brand outlets to be consistent with its brand elements, creating an aligned brand experience for its target audiences.

Made to be branded right to the top

As a made to measure fashion brand, Wardrobe faced challenges to appeal to 21st century gentlemen with its traditional tailoring image. Wardrobe approached peopalove in 2008 for rebranding to suit its excellent products for elite clientele. Made to launch nationwide in 2011, Wardrobe is rebranded with trendy and contemporary new brand identity, brand image and brand positioning to exude its distinguished urban style. peopalove also conceptualised its space imaging for their new flagship boutique situated in Bangsar, Malaysia with a world class exclusive look and feel.

Contemporary brand perception
From a traditional tailoring look, Wardrobe has been revamped and transformed into a contemporary and urban upper class brand with its own unique brand identity and one-of-a-kind service boutique in the heart of metropolitan KL.

Enhanced brand value
From an OEM business model, Wardrobe has been able to increase its value to become an OBM for its brand as well as its partners from all across the world, with further plans to enhance the brand and generate ROI through brand franchising.

Impressive brand awareness
Through its exclusive rebranding, Wardrobe is now the talk of the town brand with attention from clients, the media and sponsors who are interested in holding co-branding activities. This has generated good word of mouth as well as impressive brand awareness for the brand.

Creating happiness through happy skin rebranding

As an FMCG skin beauty product, Clinelle has been growing in the market over the years. They needed differentiation to project their unique brand personality to match their professional reputation in the face and body care industry. With fresh and unique rebranding, peopalove helped to position Clinelle to appeal to a wider target audience including both female and male customers. Consisting of revamped brand image, brand elements, packaging and more, the new brand of Clinelle is set to be launched from 2010 onwards.

Differentiated brand perception
From its clean cut and professional brand packaging, brand identity, systems and more, Clinelle is rebranded with a fresh, vibrant and professional look and feel that helps it to stand out from the crowded market of the FMCG skincare industry.

Better brand association
Positioned as a professional brand that is suitable for all skin types, Clinelle is able to build better brand association with a wide range of target audiences including teenagers, young executives, housewives, those with aging skin and more, both locally and internationally.

Increased brand recognition
With rebranding and an increase of publicity through advertisements, press releases and online presence, Clinelle has achieved an increase in brand recognition as well as wider brand distribution for its Professional Skinalist brand.

Bonding with branded lifetime partnerships

AD Time, a well-known name in the timepiece arena sought peopalove to revamp their corporate brand identity for a more effective corporate branding image that would match the world renowned brands under their licensing, distribution and retailing business. They are successfully branded with a trendy, sophisticated and professional looking corporate brand, with a hint of stylishness. Through the conceptualisation of their new corporate brand identity in their brand logo, brand colours and brand slogan, AD Time is truly ready to mark their moment to become a global timepiece specialist.

Stronger corporate brand
With their new, professional and trendy corporate brand image, AD Time achieved better brand perception among their team and target audiences, especially with their lifetime licensees, distributors and retailing partners.

Increased brand awareness
Since the launch of its brand during their chic and well organised celebration event, AD Time has received positive coverage in the media as well as an increase in enquiries from interested parties regarding its lifetime partnerships.

Significant brand positioning
AD Time is differentiated from competitors in the timepiece industry with their artistic look that also positions them as professionals, instilling a sense of confidence and trust towards their corporate brand.

Global competitive advantage
With a professional brand image, proper brand training and improved brand systems in place, AD Time is able to gain better competitive advantage in the global markets that it intends to penetrate in the near future.

Branding through Blue Ocean Strategy as SME inspiration...

Branding Association of Malaysia is a non-profit association established since 2000, dedicated to strengthen the value of Malaysian brands in global growth and to encourage brand owners to incorporate the Blue Ocean Strategy in their branding. The Association engaged peopalove as their brand management to help reposition their brand and strengthen their branding programmes. With a new brand identity of distinctive blue cube brand elements, Branding Association of Malaysia was repositioned as a professional branding platform that is set to help local SMEs to introduce, differentiate and build their brands in the local and global markets.

Established brand perception
Branding has helped to create an established and trusted brand perception for Branding Association of Malaysia to reach out more easily to target audiences including SMEs, government agencies, trade associations, industry players and more.

Better brand awareness
Through its structured brand activities such as branding talks, seminars and events including the annual Brand Entrepreneur Conference, the Association has spearheaded a lot of brand awareness for its Association as well as branding in the country.

Increased brand memberships
With better brand awareness and brand perception achieved, the Branding Association of Malaysia also increased its brand memberships with more SMEs pledging their membership with the Association every year.

Becoming the ultimate impressionist in the beauty industry

Ultimate Impression is the pioneer in introducing Brownaissance, a revolutionary technique of eyebrow embroidery from the United States to women in Malaysia since 1997. Aimed with expansion plans, the brand engaged with peopalove in a rebranding programme to makeover its brand identity and brand image for more effective branding to foster closer customer-brand relationships. With bluunis as its new brand name, the brand aspires to become the ultimate impressionist in the beauty industry to continuously provide beautiful solutions that inspire beautiful results and lifestyles.

Revamped brand image
Ultimate Impression was rebranded to become bluunis with the brand category ultimate impressionist. With its new brand identity and brand image of beauty, youth, freshness and trendiness, bluunis has an attractive outlook for a wider appeal to its target audience of women from all walks of life.

Improved brand awareness and brand recall
Achieved greater brand awareness and brand recall among its target audience, making it more memorable.

Better brand promotion
With Space Imaging services that transformed its brand outlets with consistency, bluunis launched its new brand successfully and with high publicity.

Better brand association
Reaching out to appeal to more target audiences with a new brand image that fosters closer and more intimate relationships.

Building trust for safety excellence with the latest optical technology…

Incorporated since April 1999, VISTA provides clear vision with the latest vision correction procedure to all of their patients by using the latest equipment. However, VISTA had a weak brand image that did not reflect their remarkable track record in vision correction. VISTA approached peopalove for our rebranding services to revamp their brand image and interior for the opening of their outlet in Johor Bahru, Malaysia. With their new brand identity of a fresher look and feel, VISTA entered the market with stronger brand image and brand personality that rightfully reflected the strength of the brand as a safe vision correction with the latest optical technology.

Greater brand awareness
Achieved greater brand awareness and brand recall.

Revamped brand image
Achieved a revamped brand image and brand personality that reflected the brand’s prestige as a world-class Vision Specialist.

Grand launching
Launch of VISTA’s new Vision Specialist Center in JB – the latest and largest Vision Specialist Center in Malaysia and Singapore.

From local, to global with major expansions in the UAE!

Before rebranding, SINMA’s brand identity and brand elements were weak, out-dated, inconsistent and lacked of proper brand direction – it could not build its brand optimally and lost opportunities in capturing new target audiences to increase its mind share and market share. We helped to reconceptualise SINMA’s brand identity including its brand logo, brand colours, brand slogan and event five SINMA babes were introduced as part of the brand elements! New retail outlet image, website, customer loyalty programmes and franchising programmes were also introduced.

Greater brand awareness
SINMA achieved greater brand awareness and brand recall.

Distinctive brand image
Established a more distinct brand image and brand personality.

A national record
Selected as the Largest Costume Jewellery Retail Chain, verified by the Malaysia Book of Records.

Franchise opportunities
Offers franchise opportunities to local entrepreneurs.

Retail expansion
Local retail outlet expansion in Malaysia from 50 outlets to 60 outlets in 2005.

Global expansion
Global retail outlet expansion of 100 retail outlets in the United Arab Emirates, with further inquiries from other foreign countries.

Award finalist
Finalist for the Malaysian Franchise Association’s Most Promising Franchiser Award (2005).

Taking the right step to rebrand Pallas with a fresh, new look

We were recruited by Southern Rubberworks Sdn Bhd to revive and create more brand awareness for Pallas. Through our research, the brand name Pallas was known in the market but lacked the appeal to drive new target audience to associate with Pallas - there was neither any brand differentiation nor brand personality of Pallas. We helped to repositioned Pallas with a new brand identity and brand elements that were implemented in all POS materials for Pallas, including its shoeboxes, advertising and promotional campaigns.

Greater brand awareness
Achieved greater brand awareness and brand recall.

Improved brand image
Achieved better brand perception among the target audiences with its new brand image and brand personality.

Successful brand campaign
Overwhelming response in contests, with many good remarks from contest participants.

Increased sales
Increase in sales for years 2004 onwards.

Creating a star brand with friendly services

Star Electronics Sales & Services Sdn Bhd was a small family business with a lot of potential for growth but lacks of a strong brand identity for its expansion plans. In an effort to differentiate itself from competitors, Star Electronics engaged in our branding services to enhance its brand presence in the market. The brand was rebranded as SEC and positioned as a friendly electricaring family store with a wide range of electronic brands, while offering caring services for its customers. SEC also aims to become the most preferred and trusted brand in electricare for every neighbourhood in Malaysia as well as globally.

Largest retail
SEC is now the largest retail chain store in the Northern Region of Malaysia.

Product range expansion
From Home Appliances (HA) and Audio Visual (AV) to include IT and Communication gadgets.

Growing distribution network
Grew to 5 outlets and 9 SuperStores in 8 years with the latest 4-acre SEC headquarters and warehouse in Bayan Lepas Industrial Zone.

Awards & Certification
Achievement of The Malaysia 100 Outstanding SMI/SME Golden Bull Award in 2003, ISO9001:2000 Certification of Quality Assurance and Superbrands status in 2005.

Regional expansion
The first expansion into the Central Region with Sungai Besar SuperStore.

The good to walk brand becomes the talk of the town!

The original brand identity of SOXWorld was weak with cluttered and inconsistent design patterns throughout its Corporate Identity (CID) system, Point of Sales (POS) system and retail outlets. It appeared as a generic sock shop. The rebranding of SOXWorld includes the revamp of its brand identity, brand elements, POS materials, retail outlets and brand communication tools. The SOXWorld retail outlets were also given a facelift with Space Imaging and a SOXWorld website was conceptualised as part of its repositioning programme.

Greater brand awareness
Through rebranding, SOXWorld achieved greater brand awareness and brand recall as a trendy, stylish and friendly leading sock shop with the largest retail chain in the Malaysian market.

Stronger brand image
SOXWorld also established a stronger brand image and brand personality to be appealing to its target audiences from all walks of life.

Retail expansion
The local retail outlet expansion for SOXWorld in Malaysia was from 20 odd outlets to more than 40 outlets today. The brand has also penetrated global markets in Shanghai, China, Singapore, Indonesia, Australia, Japan and in the United Kingdom.

Branding a meducationist vision for affordable and quality medical education…

Allianze College of Medical Sciences (ACMS), a newly established medical college sought our branding services in 2002 for a holistic branding approach. The brand strives to build a professional brand image of a credible medical college while promoting its affordability to its target audiences. ACMS’ goal is to create brand awareness and capture mind share amongst its prospective students as Malaysia’s premier Meducationist in the country and also to reach out to students across the Asian region.

Credible brand image
ACMS established a professional and credible brand image.

Distinctive brand identity
ACMS’ brand name, brand logo, brand colour, brand elements, brand category and brand slogan are unique and easy to understand to retain high brand memorability and brand association.

Greater brand awareness and brand recall
Created greater brand awareness and brand recall through press releases, exhibitions and advertisements.

Governmental recognition
Recognised by the Malaysia, Indonesia and Ireland government as a trusted Meducationist.

Penetrating the global market with a safe approach…

Hanarum Marketing & Services Sdn Bhd, a well known condom manufacturer in Malaysia, needed branding from scratch for their three condom variations to appeal to the pleasure seeker target audiences. The brand name Luveex was conceptualised with black and orange brand colours to create a sense of mystery with playfulness in its brand identity and brand logo. And through its brand slogan play safe, come safe, the brand is positioned with a playful personality while emphasising the importance of safe sex. Luveex has three sub-names – Classex, O’sperm and Stamisex for its condom variations of different protections and durability. With its new brand identity and brand image, the brand aims to become the top choice of sex protection for everyone to enjoy.

Nationwide distribution
Luveex launched with distribution in pharmacies and petrol station kiosks across Malaysia.

Export market
Growing potential of penetrating the export market to Jakarta, Indonesia, the UK and China.

Turning a fruit into a convenient nutritious snack for consumers!

Synergy Farm (M) Sdn Bhd approached us to brand their Cavendish bananas from scratch for the export market. They needed a global brand identity and brand image that would suitably represent the banana in the international market. The Tropicoast brand name and brand slogan, bunch of goodness, were conceptualised along with its CID system including packaging, complete with delivery van and uniforms. An interactive website was also conceptualised for consumers to explore and discover more about the delicious and healthy Tropicoast!

First banana brand
Tropicoast is Malaysia’s first banana brand in the local market as well as the export market.

Significant brand awareness
Achieved significant brand awareness and brand recall.

Right brand image
Achieved a suitable brand image and brand personality for the export market.

Export market epansion
Tropicoast’s export market extended to Singapore and China, with new inquiries from other countries as well.

Kancil award
Website won the Internet and Interactive Media Category Special Merit Award at the Kancil Awards 2005.