peopalove BRANDfolio

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Branding Association of Malaysia is a non-profit association established since 2000, dedicated to strengthen the value of Malaysian brands in global growth and to encourage brand owners to incorporate the Blue Ocean Strategy in their branding. The Association engaged peopalove as their brand management to help reposition their brand and strengthen their branding programmes. With a new brand identity of distinctive blue cube brand elements, Branding Association of Malaysia was repositioned as a professional branding platform that is set to help local SMEs to introduce, differentiate and build their brands in the local and global markets.

Becoming the ultimate impressionist in the beauty industry

Ultimate Impression is the pioneer in introducing Brownaissance, a revolutionary technique of eyebrow embroidery from the United States to women in Malaysia since 1997. Aimed with expansion plans, the brand engaged with peopalove in a rebranding programme to makeover its brand identity and brand image for more effective branding to foster closer customer-brand relationships. With bluunis as its new brand name, the brand aspires to become the ultimate impressionist in the beauty industry to continuously provide beautiful solutions that inspire beautiful results and lifestyles.

Revamped brand image
Ultimate Impression was rebranded to become bluunis with the brand category ultimate impressionist. With its new brand identity and brand image of beauty, youth, freshness and trendiness, bluunis has an attractive outlook for a wider appeal to its target audience of women from all walks of life.

Improved brand awareness and brand recall
Achieved greater brand awareness and brand recall among its target audience, making it more memorable.

Better brand promotion
With Space Imaging services that transformed its brand outlets with consistency, bluunis launched its new brand successfully and with high publicity.

Better brand association
Reaching out to appeal to more target audiences with a new brand image that fosters closer and more intimate relationships.

Turning a mature brand into today’s contemporary trendy love

GIAMAX is one of Malaysia’s renowned brands in the leather fashion industry, offering stylish and quality bags, shoes and accessories for women around the world. With a history of 30 years establishment, the brand has reached its mature stage, giving a reason for itself to be rebranded for a trendier and more modern brand identity and brand image to appeal to today’s customers. GIAMAX’s goal is to remain as a competitive player in the leather fashion industry and become the top choice among middle to upper middle class market with quality and fashionable bag designs.

Revamped brand image
Through peopalove’s branding strategies, GIAMAX was rebranded with a stylish, trendy and fashionable new brand identity with various brand attitudes – such as sexy, beautiful, sweet, sophisticated, mysterious and more to instantly connect with its target audience.

Distinctive brand personality
The different brand attitudes created for GIAMAX is exclusive to its brand and makes it recognisable and appealing through brand association.

Greater brand recognition
GIAMAX’s new brand logo, brand colour, brand elements and brand slogan are unique and easy to remember to foster greater brand recognition among customers and to capture their hearts for that perfect love fashion addition.

Improved brand awareness and brand recall
Achieved greater brand awareness and brand recall among its target audience, making it more memorable.

More competitive
With improved pricing strategies and stylish new bag designs, the brand is more competitive in the leather fashion industry.

Brand improvement
The rebranding programme for GIAMAX has uplifted every aspect of the brand – from its brand identity to its brand image, products, services, its team and also its outlets.

Building trust for safety excellence with the latest optical technology…

Incorporated since April 1999, VISTA provides clear vision with the latest vision correction procedure to all of their patients by using the latest equipment. However, VISTA had a weak brand image that did not reflect their remarkable track record in vision correction. VISTA approached peopalove for our rebranding services to revamp their brand image and interior for the opening of their outlet in Johor Bahru, Malaysia. With their new brand identity of a fresher look and feel, VISTA entered the market with stronger brand image and brand personality that rightfully reflected the strength of the brand as a safe vision correction with the latest optical technology.

Greater brand awareness
Achieved greater brand awareness and brand recall.

Revamped brand image
Achieved a revamped brand image and brand personality that reflected the brand’s prestige as a world-class Vision Specialist.

Grand launching
Launch of VISTA’s new Vision Specialist Center in JB – the latest and largest Vision Specialist Center in Malaysia and Singapore.

From local, to global with major expansions in the UAE!

Before rebranding, SINMA’s brand identity and brand elements were weak, out-dated, inconsistent and lacked of proper brand direction – it could not build its brand optimally and lost opportunities in capturing new target audiences to increase its mind share and market share. We helped to reconceptualise SINMA’s brand identity including its brand logo, brand colours, brand slogan and event five SINMA babes were introduced as part of the brand elements! New retail outlet image, website, customer loyalty programmes and franchising programmes were also introduced.

Greater brand awareness
SINMA achieved greater brand awareness and brand recall.

Distinctive brand image
Established a more distinct brand image and brand personality.

A national record
Selected as the Largest Costume Jewellery Retail Chain, verified by the Malaysia Book of Records.

Franchise opportunities
Offers franchise opportunities to local entrepreneurs.

Retail expansion
Local retail outlet expansion in Malaysia from 50 outlets to 60 outlets in 2005.

Global expansion
Global retail outlet expansion of 100 retail outlets in the United Arab Emirates, with further inquiries from other foreign countries.

Award finalist
Finalist for the Malaysian Franchise Association’s Most Promising Franchiser Award (2005).

Taking the right step to rebrand Pallas with a fresh, new look

We were recruited by Southern Rubberworks Sdn Bhd to revive and create more brand awareness for Pallas. Through our research, the brand name Pallas was known in the market but lacked the appeal to drive new target audience to associate with Pallas - there was neither any brand differentiation nor brand personality of Pallas. We helped to repositioned Pallas with a new brand identity and brand elements that were implemented in all POS materials for Pallas, including its shoeboxes, advertising and promotional campaigns.

Greater brand awareness
Achieved greater brand awareness and brand recall.

Improved brand image
Achieved better brand perception among the target audiences with its new brand image and brand personality.

Successful brand campaign
Overwhelming response in contests, with many good remarks from contest participants.

Increased sales
Increase in sales for years 2004 onwards.

Creating a star brand with friendly services

Star Electronics Sales & Services Sdn Bhd was a small family business with a lot of potential for growth but lacks of a strong brand identity for its expansion plans. In an effort to differentiate itself from competitors, Star Electronics engaged in our branding services to enhance its brand presence in the market. The brand was rebranded as SEC and positioned as a friendly electricaring family store with a wide range of electronic brands, while offering caring services for its customers. SEC also aims to become the most preferred and trusted brand in electricare for every neighbourhood in Malaysia as well as globally.

Largest retail
SEC is now the largest retail chain store in the Northern Region of Malaysia.

Product range expansion
From Home Appliances (HA) and Audio Visual (AV) to include IT and Communication gadgets.

Growing distribution network
Grew to 5 outlets and 9 SuperStores in 8 years with the latest 4-acre SEC headquarters and warehouse in Bayan Lepas Industrial Zone.

Awards & Certification
Achievement of The Malaysia 100 Outstanding SMI/SME Golden Bull Award in 2003, ISO9001:2000 Certification of Quality Assurance and Superbrands status in 2005.

Regional expansion
The first expansion into the Central Region with Sungai Besar SuperStore.

The good to walk brand becomes the talk of the town!

The original brand identity of SOXWorld was weak with cluttered and inconsistent design patterns throughout its Corporate Identity (CID) system, Point of Sales (POS) system and retail outlets. It appeared as a generic sock shop. The rebranding of SOXWorld includes the revamp of its brand identity, brand elements, POS materials, retail outlets and brand communication tools. The SOXWorld retail outlets were also given a facelift with Space Imaging and a SOXWorld website was conceptualised as part of its repositioning programme.

Greater brand awareness
Through rebranding, SOXWorld achieved greater brand awareness and brand recall as a trendy, stylish and friendly leading sock shop with the largest retail chain in the Malaysian market.

Stronger brand image
SOXWorld also established a stronger brand image and brand personality to be appealing to its target audiences from all walks of life.

Retail expansion
The local retail outlet expansion for SOXWorld in Malaysia was from 20 odd outlets to more than 40 outlets today. The brand has also penetrated global markets in Shanghai, China, Singapore, Indonesia, Australia, Japan and in the United Kingdom.

Branding a meducationist vision for affordable and quality medical education…

Allianze College of Medical Sciences (ACMS), a newly established medical college sought our branding services in 2002 for a holistic branding approach. The brand strives to build a professional brand image of a credible medical college while promoting its affordability to its target audiences. ACMS’ goal is to create brand awareness and capture mind share amongst its prospective students as Malaysia’s premier Meducationist in the country and also to reach out to students across the Asian region.

Credible brand image
ACMS established a professional and credible brand image.

Distinctive brand identity
ACMS’ brand name, brand logo, brand colour, brand elements, brand category and brand slogan are unique and easy to understand to retain high brand memorability and brand association.

Greater brand awareness and brand recall
Created greater brand awareness and brand recall through press releases, exhibitions and advertisements.

Governmental recognition
Recognised by the Malaysia, Indonesia and Ireland government as a trusted Meducationist.

Penetrating the global market with a safe approach…

Hanarum Marketing & Services Sdn Bhd, a well known condom manufacturer in Malaysia, needed branding from scratch for their three condom variations to appeal to the pleasure seeker target audiences. The brand name Luveex was conceptualised with black and orange brand colours to create a sense of mystery with playfulness in its brand identity and brand logo. And through its brand slogan play safe, come safe, the brand is positioned with a playful personality while emphasising the importance of safe sex. Luveex has three sub-names – Classex, O’sperm and Stamisex for its condom variations of different protections and durability. With its new brand identity and brand image, the brand aims to become the top choice of sex protection for everyone to enjoy.

Nationwide distribution
Luveex launched with distribution in pharmacies and petrol station kiosks across Malaysia.

Export market
Growing potential of penetrating the export market to Jakarta, Indonesia, the UK and China.

Turning a fruit into a convenient nutritious snack for consumers!

Synergy Farm (M) Sdn Bhd approached us to brand their Cavendish bananas from scratch for the export market. They needed a global brand identity and brand image that would suitably represent the banana in the international market. The Tropicoast brand name and brand slogan, bunch of goodness, were conceptualised along with its CID system including packaging, complete with delivery van and uniforms. An interactive website was also conceptualised for consumers to explore and discover more about the delicious and healthy Tropicoast!

First banana brand
Tropicoast is Malaysia’s first banana brand in the local market as well as the export market.

Significant brand awareness
Achieved significant brand awareness and brand recall.

Right brand image
Achieved a suitable brand image and brand personality for the export market.

Export market epansion
Tropicoast’s export market extended to Singapore and China, with new inquiries from other countries as well.

Kancil award
Website won the Internet and Interactive Media Category Special Merit Award at the Kancil Awards 2005.