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peopalove faq

got questions about peopalove?
Learn more about us and branding through our comprehensive frequently asked questions (FAQs).

about peopalove

What are the branding services that we offer?
We have a different branding approach for each brand, as every brand is unique and different. Through our unique Branding Formula – Brand Differentiation, Brand Building and Brand Focusing, we offer cohesive branding services on project basis, including:

Corporate Branding

Product Branding

Retail Branding

Service Branding

Franchise Branding

Who are our clients?
We have clients from various industries, which include recognised brands like:

Agriculture: Aduka and Tropicoast

Beauty: airellis, bluunis, Cheerful, LEXWEL and Swiss Line

Corporate: Branding Association of Malaysia, Gold Choice and HANARUM

Fashion: SKIVA and Wardrobe

Feng Shui: Yap Cheng Hai Academy

Food: AKS, Koopa, Nutra 8 and Modestos

Furniture: Everhome and Veeneegee

Golf: MINES Resort & Golf Club

Hotel: Batu Ferringhi Beach Resort, Golden Sands Resort and Rasa Sayang Resort

Industrial: Crest Ultrasonic, Lumileds, Motorola, SA Glumanist, SMART Modular and UMW

IT: NTR and RUVO

Medical: ACMS and VISTA

Products: Luveex, Rike Cool and Pallas

Property Developer: Belleview

Retail: Big Brown Bag, Dyna French, Eagle Carpets, GIAMAX, Miss Bloominks, Passion, SINMA, SOXWorld and SEC

Services: 69 Ways and Apruvis.com

Skin Care: Clinelle

Time Pieces: AD Time

All clients are serviced through our exclusivity policy – we will only brand one client for each particular industry while under contract. Do explore our BRANDfolios for samples of our branded clients.

Who are our branding associates and what do they do?
Our branding associates are focused in helping SMEs with advice, grants, networking opportunities and more. They include the following professional and government groups who are committed to develop the branding industry in Malaysia:

Branding Association of Malaysia www.brandingmalaysia.com

Association of Accredited Advertising Agents Malaysia (4As) www.aaaa.org.my

Small and Medium Industries Development Corporation (SMIDEC) www.smidec.gov.my

Malaysia External Trade Development Corporation (MATRADE) www.matrade.gov.my

How do I arrange for an appointment with peopalove?
Just get in touch with our Persuasion Coordinators right away...

p +604 2288 696
f +604 2288 797
e talk2us@peopalove.com
w www.peopalove.com

Or, you can also walk-in to our headquarters or service office at the following locations:

headquarters
8 yeoh guan seok road, 10350 penang, malaysia
p +604 2288 696
f +604 2288 797
e talk2us@peopalove.com

service office
c309 level 3 centre wing, metropolitan square, jalan pju 8/1, bandar damansara perdana, 47820 petaling jaya, malaysia
p +603 7722 2929
f +603 7722 1919

about branding

Is branding the same as advertising?
Advertising is just a part of branding. Whereas, branding is a long term, cohesive brand building process of making a product wanted – it is more than just advertising. Branding involves strategising, conceptualising and execution of brand strategy, brand identity, brand image, brand protection, brand positioning, brand promotion, brand distribution and brand alignment.

What can your company, brand, product or service achieve from branding?
Through years of experience in branding, businesses engaged in branding have more competitive advantages. The advantages can be divided in various areas, including:

Significant brand differentiation

Increased Return On Investment (ROI)

Increased brand awareness

Greater brand recognition

Greater brand memorability

Distinctive brand image

Greater brand protection

Stronger brand positioning

Effective brand promotion

Consistent brand distribution

Increased brand value

And many more!

How do you know whether the branding programme is effective?
There are various ways to measure the effectiveness or success of branding. Although methods vary between industries, the most basic measures would be the level of brand awareness, brand recall, brand loyalty and brand equity.

What is the duration to build a brand?
Duration varies from brand to brand depending on the scope of the brand, which we will be able to identify after conducting a thorough brand analysis session with the brand owner and decision making unit. Branding is a long term commitment. Thus, the optimum branding results can be achieved in the long run.

How much is the cost to engage in branding?
Prices vary for different brands and from industry to industry because each brand has its own unique characteristics. Thus, there is no fixed rate or guideline. Generally, an investment in branding may start from hundred thousands to a few millions Ringgit Malaysia per project.