BRANDED OR NON-BRANDED?

Nike. A brand that is associated with durability, style and high quality. A brand we would die to get our hands, rather, our feet on. Let’s face it. Why do we want a Nike when there are other more affordable non-branded sports shoes in the market? After all, most of us are not exactly health or sports freaks. But it does not stop us from wanting a pair on our feet.

What makes you want a Nike? Because of the way it communicates with you. It communicates a brand that represents style and quality. By designing shoes that are valued as a statement of fashion and individuality. By revolutionising the running world with technological innovations like the Nike Air. By transforming impact protection in sports to meet the demands of the athletic world. This way, Nike communicates the idea that it is the leader in creating a brand that epitomises style, durability and quality you have come to expect. After all, you wouldn’t want non-branded sports shoes that cannot live up to your expectations.

Why customers prefer branded products comes down to the question of trust. Customers want a brand because of the trust that they have in them. Being branded creates the perception of trust between the products and the customers. Branded products offer a higher quality that customers do not expect from the non-branded ones. And as long as customers and brands are bonded by trust, these brands will have their mind share and market share, thus generating profits.

Hypermarkets today are flooded with all kinds of products, and the promise of high quality marks a trusted brand. Walk along the rows, and the products on display are all leading brands. This statement applies even to the smallest supermarkets throughout the country. It might even surprise you to find out that many cheaper alternatives are not easily available. Why? The answer is simple.

 
People prefer buying a branded product because they know about these brands and have placed their confidence and trust in them. Branded products are in fact built on trust and confidence.

Let’s take Duracell, the world's leading producer of high-performance alkaline batteries. Its founders, Samuel Ruben and Philip Rogers Mallory, believed in uniting inventive genius with manufacturing strength to create batteries of high quality. The alkaline batteries that Duracell pioneered nearly 40 years ago are of superior quality offering higher energy output. Today, Duracell is consistent in producing batteries of high quality. The quality consistency of these batteries has earned the trust and confidence of consumers… they have longer shelf life, better leakage resistance, and superior low temperature performance compared to other batteries (www.duracell.com). Yes, Duracell costs more than non-branded batteries from China. But would you rather buy the unbranded ones? Or would you be more than willing to spend a few more ringgit for a brand that is synonymous with consistent high quality batteries? After all, consumers are confident that Duracell will produce, as promised, up to ten times the number of hours that an unbranded zinc-carbon battery can’t.

Nike is trusted for its durability and high quality. Duracell is trusted for its quality and consistency. Trusted brands create satisfied consumers who become loyal. And loyal consumers ultimately become the source of strong profits. High quality creates a trust that becomes a powerful motive to keep the customers wanting your branded products.

Make your brand trusted. Give it quality. And people will buy it. Because branded means wanted.

To make your brand trusted, talk2us@peopalove.com or call
+604-2288 696.

 
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