HOW DO BRANDS BECOME WANTED?

Is it through the use of merely a ‘right’ brand name? Beautiful packaging? Attractive designs? Or is it wanted simply because it is a product or service out for sale? It takes more than just pretty packaging and great Unique Selling Propositions (USP) to be a wanted brand. Great brands are not born overnight. Instead, they are built slowly in all aspects over a period of time. To build a brand, consistent improvement and promotion is required to enhance a brand's quality, personlity, value and communication.

Brand building is a long-term process that takes years of investments in terms of money and effort. Its objective is to build great brands, and one way of doing so is to build its demand in the market. This way, the brand achieves the wanted status that leads toi an increase in brand equity. Brand building takes a lot of patience, or else, it would be unsuccessful.

Building on the Original Levi’s

Levi’s is about jeans. The famous red tab on the rear pocket signifies Levi’s mark in the jeans industry. Levi’s is the original jeans brand that has been around for 150 years, and it is still building and growing along with its target market. Levi’s has consistently been building its brand image, personality and most importantly, the strong relationship it has with its target market over the years.

To continue building its brand after more than a century of success, Levi’s looks into the needs and wants of its target market, by improving the quality andintroducing styles and designs with distinctive attitudes that keep the target market wanting more and more of Levi’s jeans.

Cadbury in Your Mouth and in Your Mind

When you think about chocolate, what comes first in mind? Think purple and one and a half glasses of full-cream milk pouring into a chocolate bar, and the first thing that comes into mind is a chocolate bar that melts wonderfully in your mouth. Cadbury is a chocolate brand that has been making yummy chocolates since the early 1800’s. No doubt it still is one of the biggest brands in chocolate-making history.

How does Cadbury manage to stay on top of so many me-too brands and be wanted by consumers? By consistent brand building, of course! From the brand elements to the chocolate quality, brand communication to brand relationship, Cadbury is immediately and universally recognised. Once a brand successfully communicates with the target audience, the consumption of the brand increases.. This slowly builds brand relationship with the consumers. When a strong relationship is built, Cadbury will enjoy greater ROI.

Cadbury is currently using 3D claymation as one of their latest brand building tools. Claymation being new will be able to create interest among the young target audience to enhance the presence of Cadbury in their minds. This further enhances Cadbury’s presence in the minds of its target market. As the saying goes, “Out of sight, out of mind”, and that is why Cadbury knows that continuous brand building ensures its status in the chocolate market.

To build a trusted brand, talk2us@peopalove.com or call
+604-2288 696.