| With Mickey positioned as the cute, lovable, friendly and bubbly cartoon character, the target audiences grew and more were keen to watch his shows especially the children, when they began to engage with his positive traits and high-spirited personality. Not only that, people began to get hold of the merchandises that were produced with Mickey’s distinctive shape of face and ears, among others.
Over the years, with Mickey’s prominent physical changes, people have come to see him clearer with his positive characteristics that ties in well with human emotions. The continuous brand positioning of Mickey as the mouse with lovable character has made the world of Disney a prominent one.
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