|
|
It’s All In The Brand Identity |
|
With a simple and unique brand name, Nike has successfully captured the
attention of consumers, both young and old. Its brand name, which is also easy
to remember, has contributed to a high percentage of consumers who have heard of
the brand, Nike.
The Swoosh is another significant brand identity of Nike. It is distinguished
and easy to recognise, resulting in strong brand memorability. It is prominent
throughout the world where consumers are able to identify Nike just through its
simple and distinctive brand logo.
Nike’s brand slogan, “Just Do It” is a genius creation that many consumers would
be able to recall. It is punchy, simple and motivating, but more than that – it
creates an emotional connection that sticks to consumers’ minds. It is in line
with the spirit and courage of sportsmanship and differentiates Nike from the
flooded marketplace. |
|
|
|
|
Nike has secured a space in consumers’ minds through its strongly established
brand identity of brand name, brand logo and brand slogan. By achieving this
brand memorability, Nike is able to turn mind share into potential market share.
People are more likely to consider the brand that they can remember when it
comes to making a purchase.
In order to make consumers more familiar with the brand, Nike has also
emphasised on the consistency of its brand identity in its every exposure. For
example, the Swoosh is not only found on Nike’s products, but it can also be
found on free gifts, endorsers’ sunglasses and athletes’ sports uniforms. This
has helped consumers become more aware of its brand identity and remember it.
When familiarity increases, brand memorability also increases. |
|
|
Doing It In A Memorable Way
|
|
|
Unique and distinctive brand identity has enabled Nike to be well remembered by
consumers and stand out among other brands. This has led it to greater brand
memorability that in turn, has made Nike very branded, remembered and wanted by
consumers all over the world. |
|
|
 |
|
|
|
|
|
|
|
Now, let’s experience the power of “Just Do It”… |
|
|
|
continue to read on BRANDsense |
|
|
 |
|
Share
|
|
|
|
|
|
|
|
|
|
|
Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand
logo, brand colour, brand elements, brand slogan and brand category are
properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication
which has not been authorised, sponsored or otherwise endorsed by the brands
published in its articles.
The Nike name, the Swoosh design, “Just do it” brand slogan and other
intellectual properties including but not limited to trademarks, service marks
and trade names in connection with Nike belong to NIKE, Inc. Brandington Sdn Bhd
disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate
during publication. This publication may include hyperlinks to other third party
websites as a convenience to users. peopalove has no control or responsibility
over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction
and distribution of the same are strictly prohibited.
copyright © 2010 peopalove™. All rights reserved |
|
|
|
