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Brand Distribution
Goes Online
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From a network to connect students in the campus of Harvard, Facebook has boomed and is now one of the most trafficked sites in the world. With 500 million active users and more joining by the day, Facebook is impacting lives in ways one never would have expected. As such, there are now millions of pages belonging to people of all ages, businesses, celebrities, organisations and more. As a result, Facebook has become one of the champions in the World Wide Web for brand distribution where millions of users can access it to keep in touch with their friends and family all over the world, thus providing brand convenience.
A street survey on Facebook has been recently conducted on 100 Malaysian users, with the following results:
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100% |
have a Facebook account |
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82% |
say that they visit Facebook at least once a day |
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62% |
access Facebook at home |
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65% |
actively participate in Facebook, for example posting comments, ‘Like’, and entering competitions |
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Expanding Brand Convenience |
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| Facebook has progressed from only being available to Harvard University students to become a global phenomenon. Keeping in line with today’s lifestyle, it is accessible via laptops, mobile phones, and iPads among others, to suit the needs of its members. The convenience of keeping track of your account while on the go has garnered Facebook many new fans. This ‘anytime, anywhere’ concept has proven to be a success, judging by the amount of members Facebook has to date. No matter what gadget you use to access Facebook, or which country you visit, you are able to view and update your account like you always do. For example, you could be on vacation overseas but you can still keep in touch with your friends and family through Facebook on your
mobile phone.
As a result, Facebook has developed the pillars of its brand distribution strategy through brand convenience.
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A Matter Of Brand Accessibility |
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| Facebook consistently improves on their site in an effort to stand out from the rest. Thus, Facebook differentiates itself from other forms of brand distribution in one particular way – their innovative methods of brand distribution. Facebook’s high-tech
features
allow its users to get the same experience no matter where or how they access their account. Users find it convenient to surf Facebook from different devices with no disruption. This is Facebook’s crowning glory in terms of their brand distribution. Facebook is also world famous for its user-friendly services. Anyone can sign up and easily navigate through its pages without much confusion or difficulty. For example, Facebook has even made its site
accessible
for those who are blind. Having the ability to cater to people of all ages and even those with disabilities has set a high standard of brand convenience.
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A New Level Of Brand Distribution
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Facebook has revolutionised and taken brand distribution to new heights.
Their innovative methods of brand distribution have resulted in it being one of the most famous brands in the world.
Its inspiring story was even made into a movie, titled The Social Network,
which only helped to generate more brand awareness about Facebook and its successful branding strategies.
With their continuous efforts in creating brand convenience through brand distribution, Facebook is certainly one of the best 21st century brands.
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Find out more about Facebook and its practical applications...
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continue to read on BRANDsense |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The Facebook brand name, brand elements and other intellectual properties including but not limited to trademarks, service marks and trade names in connection with Facebook belong to Facebook Inc. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate during publication. This publication may include hyperlinks to other third party websites as a convenience to users. peopalove has no control or responsibility over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved. |
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