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Branding With Applications
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It is safe to say that all of us are captivated by Facebook one way or another.
Facebook has become the most highly appreciated social network what more with its innovative interactive applications that became its strength in brand distribution.
Starting with just the basic applications, Facebook’s growth shows that it is the leading brand in the social network arena that opens the path to brand convenience for various brands.
The applications come in various categories targeting different brands
and allowing for wide reaching brand distribution on the World Wide Web. Among
the categories are business, education and friends & family that have interactive games and online purchases that can be accessed just by clicking
away on your laptop or desktop. These clearly provide brand convenience for all
age groups regardless of where you are or what you do. Brand distribution for
Facebook also brings advantage to mega brands across all industries.
For instance, McDonald’s and GUCCI uses Facebook applications to create interactive games for its wide database of fans and
are able to reach out to them with ease. GUCCI’s alluring applications such as ‘Eye Want You’ attracts its target audience to click on them. Brands around the world are picking up on this trend with pleasing results as they come up with more interactive mechanisms to pull the target audiences to their side.
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Applications At Your Finger Tips
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The interactive applications are also available on your mobile phones, creating another means of brand distribution for Facebook and brand convenience for many of its target markets. For example there are applications for you to find love or pen friends called ‘Are You Interested?’ that makes brand distribution for Facebook a breeze because there are millions of
mobile phone users
around the world that would love things made easy for them by just clicking away while on the go. There are also various languages to fit the right demographics for games such as ‘Word Challenge’, ‘Photo Battle’, ‘Who Has The Biggest Brain?’ and more. Even an organisation with blogs can add the Facebook widget that showcases their page to readers, creating further brand distribution for Facebook.
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Facebook’s successful brand distribution in the online world is evident with other various contests created by the target audiences by using applications on Facebook to their advantage, creating brand convenience for all. For example, the Facebook Treasure Hunt involves posing questions to
a fan page and triggers the target market to learn more about the contest. To participate, Facebook users must first log in to their page, creating an immediate brand distribution reaction. These
contests give Facebook more brand coverage and easy access to others when brand distribution takes place. |
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Facebooking Enhances Relationships |
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Since its inception in 2004, Facebook has provided more advantages than the users can imagine and simultaneously brought the brand to a whole new level of brand distribution in this new internet age.
Facebook understands that a good brand distribution supports brand experience and brand association, with effective brand distribution strategy. Now Facebook has over 500 million users indicating its success in brand distribution throughout the world and the number is growing with more
application launches
by Facebook.
The association of other brands with Facebook in terms of co-branding also increased its brand value and brand awareness plus enhances customer
and brand relationships. You can be on the lookout for more innovative applications from Facebook as it is going to be around for a very long time providing brand convenience to all. So how are you planning your brand distribution initiatives?
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The Facebook brand name, brand elements and other intellectual properties including but not limited to trademarks, service marks and trade names in connection with Facebook belong to Facebook Inc. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate during publication. This publication may include hyperlinks to other third party websites as a convenience to users. peopalove has no control or responsibility over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved. |
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