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While you are out shopping and you see a shirt or a pair of shoes with three stripes on it, which brand
name will flash through your thoughts? Almost everyone would associate the three stripes brand identity
with adidas as it is creative yet simple enough to establish brand memorability. In addition to the brand
logo, the adidas brand slogan of
“Impossible is Nothing”
has an emotional appeal to their target audience as it relates to never giving up and to surpass one’s limits.
This Emotional Selling Proposition (ESP) enables adidas to build their brand memorability. Every merchandise of adidas has the famous
three stripes prominently displayed so that wherever or whenever the target audience sees the brand identity they will know that it is an adidas product.
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Creating Strong Brand Memorability
For adidas |
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Throughout the years many people have wondered how adidas managed to create their
strong brand identity. This is because adidas has one of the
most famous brand logos
in the world which is simple and distinct.
This accomplishment of adidas was achieved through constant portrayal of its brand logo
through various celebrity endorsements, sponsorships, events and ad campaigns.
Famous celebrities
like David Beckham and Andre Agassi
who have been exclusively wearing adidas apparel and footwear during tournaments have created brand
memorability and brand awareness among the target audience. Besides that, sponsorship of FIFA World
Cup South Africa had adidas brand name and brand logo transmitted into every television tuned to the World Cup,
enabling adidas to obtain brand memorability among the target audience. And, its unique
brand logo and brand slogan has helped adidas to create instant brand recall among the target
audience even without the presence of the brand name.
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Why Build Your Brand Identity? |
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It is important for you to build your brand identity as it
will enhance your Return On Investment (ROI) for your business.
Memorable brands like adidas work to build their brand identity
as it leads to greater opportunities for their brand. By enhancing
their brand identity, adidas is able to venture into sports apparel
and sports equipment. Through co-branding their brand identity with
other famous names, adidas enlarged their target audience when it
entered a venture with Stella McCartney to design sports apparel for
women called
“adidas by Stella McCartney”.
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adidas Grows With Strong
Brand Memorability |
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Having unique brand elements will help you to achieve greater brand memorability.
adidas’ constant portrayal of its unique brand identity has helped it to become one
of the most wanted brands in the world, growing from a simple shoe producing company
into a major global sports brand company. Making their brand memorable has worked
for adidas just like how it will work for you. So, get your brand identity branded
and wanted today and your dreams will truly be possible to achieve!
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Read on to know more about what consumers say on adidas’ brand identity… |
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continue to read on BRANDchat |
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