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Don't We Just Love McDonald's? |
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When you see the Golden Arches, which brand comes to mind? In a recent street survey conducted on 100 Malaysians,
most of them can identify McDonald's brand almost instantly, showing us that its brand protection has indeed produced
positive brand equity for McDonald's throughout the years.
Below are the results from the survey that highlights on McDonald's great brand
equity...
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100%
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agreed that the slogan "i'm lovin' it" belongs only
to McDonald's
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88%
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can identify with McDonald's trademarks, most notably the "i'm lovin' it" slogan
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87%
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can recognise McDonald's advertisements without looking at its brand name or
brand logo
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80%
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agreed that it's impossible for another business or brand to copy every aspect of McDonald's
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Protected Tangibly And Intangibly
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Throughout the years, McDonald's has created great brand equity for its brand by giving full focus
on its tangible and intangible brand protection. McDonald's is known for its extensive list of
trademarked
terms and phrases and its identifiable brand elements
including its brand logo, brand colours, brand mascot and more. Besides, McDonald's is also intangibly protected via
its Emotional Selling Propositions (ESP) as a fast food brand that touches on love, sharing and family values.
Furthermore, McDonald's great brand equity, which is achieved by its brand protection has made the brand one of the most
valuable brands in the world, ranking
4th out of the top 100 global brands. A truly differentiated and powerful brand, McDonald's tells us that by consistently maintaining your brand's brand equity, we are able to increase our brand value in
the market.
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Great Brand Culture Means
Great Brand Equity
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Since its establishment, McDonald's has developed a brand culture that consists of
missions and core values that many of us can relate with, such as its emphasis in
providing its brand experience with unmatched Quality, Service, Cleanliness and Value
(QSC&V) to all consumers. These core values have been maintained and practised by McDonald's
consistently for the past sixty years, thus creating strong brand protection for its
brand that has led many people to be capable of identifying with the brand instantly when
it comes to great service and food.
Besides being one of its most recognisable brand elements, McDonald's "i'm lovin' it"
brand slogan has become a pop culture among McDonald's consumers and non-consumers alike.
With its pop culture status, McDonald's has created a powerful ESP that connects to everyone
via the "i'm lovin' it" brand slogan, thus creating strong brand protection for McDonald's
that leads to its great brand equity across the globe.
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Lovable Brands Created With The
Right Protection
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With the right brand protection strategies, McDonald's
has indeed created strong brand protection which has contributed
to its powerful brand value and brand equity. The fast food brand
has really dominated its market because of the corporation's love of
making the brand both tangibly and intangibly protected. Here, McDonald's
shows us how we can achieve maximum brand equity for our brands... by making
sure our brands are extensively protected at all times!
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Heard of the branded Hamburger University?
Read on to find out more...
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continue to read on BRANDsense |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The McDonald's brand name, Golden Arches brand logo, "i'm
lovin' it" brand slogan and other McDonald's trademarks, service marks or Intellectual Properties, whether registered or unregistered belong to McDonald's Corporation. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate during publication. This publication may include hyperlinks to other third party websites as a convenience to users. peopalove has no control or responsibility over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved.
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