|
|
|
| |
Brand Protection With Great Education
|
| |
|
Ever heard of Hamburger University? Having a unique yet catchy name, Hamburger University is a renowned
training facility created by McDonald's and is one of America's largest leading training organisations.
Established in 1961, Hamburger University was founded by McDonald's former senior chairman and Ray Kroc's
first grillman, Fred Turner, to make sure all McDonald's franchises across the globe are consistent and
well-maintained in terms of their restaurants' operations and management attributes. Hamburger University
has contributed a large part to McDonald's brand protection, making McDonald's one of the best brands of today!
|
|
| |
Protected The
Hamburger University Way
|
| |
Throughout five decades, Hamburger University has done a great job in contributing to McDonald's
brand protection by emphasising on training its students (i.e. McDonald's employees) to understand,
live and breathe every single aspect of McDonald's ranging from its standardised restaurant operations
to its one-of-a-kind brand culture. This has resulted in the dedication of every employee towards preserving
the McDonald's brand, which in turn plays a big part in sustaining McDonald's brand equity.
Integrating its systematic curriculum and core values for all students, Hamburger University helps
create great brand protection for McDonald's, thus contributing to its great brand equity.
Its systematic curriculum
ensures the consistency of operations in all McDonald's restaurant franchises across the globe while its
core values of
Quality, Service, Cleanliness and Value (QSC&V) helps on maintaining McDonald's brand experience. In all, this creates a great brand
culture for McDonald's which allows people to associate great food and service with the brand, thus successfully protecting and differentiating
McDonald's from its competitors.
|
|
|
 |
|
| |
|
|
Trained To Protect McDonald's |
| |
In addition to its systemised style of teaching and brand culture formation,
McDonald's also trains their students which include crew, restaurant manager,
mid-manager and executives, in leadership and management skills. With these life
skills, students are able to excel on leading the way of operating and coaching
others to run million-dollar restaurants, support employees and owners as well
as increase sales growth. All these will further create brand protection
for McDonald's which will allow its brand equity to grow.
Furthermore, Hamburger University's alumni community plays an important role in
creating brand protection for McDonald's by spreading the brand's great and one-of-a-kind brand culture to consumers
and non-consumers alike all over the world via the social networking site
Facebook.
This creates continuity for McDonald's as its core values are constantly shared to people around the world...
which in turn creates strong Emotional Selling Proposition (ESP) for its brand!
|
|
|
| |
Great Brand Equity Across The Globe |
| |
|
With its campuses expanded to countries such as Sydney, Munich, London,
Tokyo, Hong Kong, Brazil and most recently
Shanghai in China, Hamburger University's
systematic curriculum, core values, leadership and management knowledge have all ensured
its students on learning, understanding and especially incorporating McDonald's as a part
of their lives. This has indeed helped on developing McDonald's intangible brand protection,
which is why McDonald's brand value and brand equity ranks as one of the best in the world! |
|
|
|
|
| |
|
|
|
|
Interested to know more about branding? |
|
|
|
Subscribe to our BRANDtalk now! |
|
|
 |
|
Share
|
|
|
|
|
|
|
|
|
|
|
Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The McDonald's brand
name, Golden Arches brand logo, "i'm lovin' it" brand slogan and other McDonald's trademarks, service marks or Intellectual Properties, whether registered or unregistered belong to McDonald's Corporation. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate during publication. This publication may include hyperlinks to other third party websites as a convenience to users. peopalove has no control or responsibility over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved.
|
|
|
|
|
|
