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McDonald's Corporation, known as the world's largest fast food chain,
is recognised for its various trademarks and service marks that can be easily identified by
their loyal consumers. Over the years, McDonald's has consistently grown with noticeable increases
in sales as well as number of restaurants. By protecting their brand through tangible and intangible
initiatives, they have taken the lead in being a one-of-a-kind brand compared to other fast food brands.
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A Trademark That Protects Your Brand |
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The list of trademarks McDonald's owns can be very extensive as they
have protected all that is unique and solely theirs to enjoy. Among
the terms and phrases that they have trademarked include Happy Meal, Big Breakfast,
Egg McMuffin and Good Time, Great Taste. With 46 million consumers daily all around
the world, McDonald's knows that these protected terms and phrases bring quick recall
of their brand when seen anywhere at anytime.
McDonald's incorporates their trademarks in their
marketing activities that includes advertising and promotions.
Their consistency in using all that is owned by them has become their major key point to obtain such a vast number of
burger-eating lovers. Furthermore, protecting their brand in every aspect has allowed
them to utilise the trademarks to adjust their menu according to the needs of their consumers who include adults, children,
vegetarians, meat lovers and more. This idea has led to the Emotional Selling Proposition (ESP) of the brand where their consumers
are able to relate to them always.
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Are You Lovin' It? |
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Being a well–protected
brand both tangibly and intangibly, McDonald's has become a very unique brand in
the eyes of various brand owners. Unique because they understand the need to be
different from others and stand out in a crowded market filled with competitive
fast food chains. McDonald's brand value has been shaped by its brand protection
initiatives that provided consumers the right McDonald's experience with the
term Golden Arches, 'Mc' and Ronald the mascot, among others. With the continuous increase of its brand equity, McDonald's was also able to
spread its mouth-watering menu to more than
33,000 restaurants in 118 countries.
Truly a success story to be shared, McDonald's has come a long way to be among the most wanted brand with strong brand protection and brand equity.
Its successes are reflected through its various
achievements and recognitions in its values, culture and people.
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A Valuable Brand Is A Protected Brand |
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A clear example of McDonald's achievement that is attained via tangible and intangible
brand protection will remind big brands that no two or more similar brands can be triumphant
without first protecting what truly is their distinguishable brand. Only then can the brand
be irreplaceable and be loved by all. To create a value for a brand such as McDonald's requires
great Unique Selling Propositions (USP) and Emotional Selling Propositions (ESP) in order to bond
with the targeted consumers. How outstanding do you want your brand to be among emerging competitive
brands and various other copycats? Protect your brand now and enjoy the growing equity over the years.
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How well protected is the McDonald's brand? Click here to find out! |
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continue to read on BRANDchat |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The McDonald's brand name, Golden Arches brand
logo, "i'm lovin' it" brand slogan and other McDonald's trademarks, service marks or Intellectual Properties, whether registered or unregistered belong to McDonald's Corporation. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
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All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
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