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Banking With The World’s Best
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HSBC, a prominent name in the banking industry is known as one of the largest
banking and financial services organisation in the world. But how did it become
so well recognised? Because HSBC offers an aligned system for its loyal
customers no matter where they are in the world, making it a consistent brand
that fulfils its brand promises and brand values. Recently, a survey was
conducted on 100 customers from Malaysia, and majority of them agreed that HSBC
holds true when it comes to providing an aligned system in banking and financial
services.
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The brand alignment of HSBC can be seen in the results that were derived from the survey...
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97%
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agrees that HSBC is a well trusted brand
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95%
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say that HSBC’s customer service personnel are efficient and effective towards their needs
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90%
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say that HSBC is consistent in portraying its brand identity and brand image
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88%
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remembers HSBC’s brand slogan
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Global Bank With A Local Touch
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When it comes to banking, a personal touch is required for the customers to feel
that they are a part of something great. The existence of brand alignment by
HSBC allows the bank to explore further into creating stronger brand consistency
where customers can relate to the brand at any branch. This is consistent around
the world by providing the same kind of customer service with quick responses,
showing its efficiency to meet customer expectations. Besides customer service,
HSBC also gives you overall excellent banking experience for both your personal
dealings as well as for businessmen and entrepreneurs who know that they can
trust the bank to provide them with a banking system that tallies with their
needs.
With the bank’s brand slogan called ‘The World’s Local Bank’, its brand
alignment leading to brand consistency shows that it is strong even when you
visit the bank on a foreign land. This is unique about HSBC because it has great
knowledge of each local market by learning and adapting to the local banking
needs. Banking is made convenient by HSBC. With over 7,500 offices in
87 countries and territories in Europe,
Asia-Pacific region, Americas, Middle East and Africa, their employees are
nurtured to portray a professional image that is aligned with the bank. They
offer professional
development, mentoring and training opportunities that develops them
to have consistency when it comes to dealing with their loyal customers’ needs.
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More Than Just A Bank
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HSBC is not only aligned in portraying its brand as the bank for all with great
banking experience but also with those in the community – the young and old as
well as the environment. HSBC shows that it cares to develop the country’s
economy, society and the environment. This indicates that HSBC as the world’s
local bank adapts to sustain its
brand values
as well which is to
exercise corporate social responsibility through the promotion of good
environmental practice, sustainable development and commitment to build each
local community.
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A Bank With Aligned Objectives
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With various positive presence of brand alignment, HSBC has an extensive growth
in its brand consistency, be it the brand identity, brand image or brand
positioning, the bank has achieved great trust by its loyal customers. Not only
that, HSBC’s involvement in partnership programmes such as investing in
communities for education or environmental support has created further emphasis
on its brand loyalty. Their employees who move with the bank’s brand values are
also able to build a deeper significance in the existence of brand alignment and
brand consistency, making HSBC truly one-of-a-kind bank that is branded, wanted
and loved.
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Read more about HSBC’s brand consistency in creating its value...
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continue to read on BRANDsense |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The HSBC name, HSBC logo and other HSBC trademarks, service marks or intellectual properties, whether registered or unregistered belong to HSBC Holdings plc. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate during publication. This publication may include hyperlinks to other third party websites as a convenience to users. peopalove has no control or responsibility over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved.
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