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Think Unique, Think Volkswagen
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Volkswagen is a globally recognised brand that is known by everybody, thanks to
its truly iconic brand image. For many consumers, Volkswagen is not just a brand
that produces quality cars. Instead, it is a brand that exudes a unique and
lovable brand personality that creates an emotional association with us!
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A Volkswagen brand survey was recently conducted on 100 Malaysians… here are the following results:
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100%
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have heard of the brand, Volkswagen
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96%
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agreed that Volkswagen has a positive brand image
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91%
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agreed that Volkswagen has maintained a consistent brand image throughout the years
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84%
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are positive towards Volkswagen’s brand personality
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83%
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agreed that Volkswagen’s friendly brand image has helped to establish its customer loyalty
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A Friendly And Positive
Brand Image
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In recent years, Volkswagen tops its rankings as one of the 20 best brands in
the world. This shows that the Volkswagen brand is not only branded, but also
highly wanted by the global market as well! Through effective brand
differentiation, Volkswagen has created a positive brand image and likeability
for its brand because people just love its brand’s distinctive personality.
Furthermore, Volkswagen further strengthens its positive brand image by being a
brand that is able to reach out to a wide scale of consumers ranging from car
enthusiasts, corporate executives and family people. By launching different
categories for its car models, Volkswagen is able to fulfil each and every of
its customers’ needs.
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Volkswagen’s Emotional Association
With Us
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Through its unique brand personality, Volkswagen has created a strong Emotional
Selling Proposition (ESP) for itself by staying true to its humble “for the
people” origins that most consumers will relate with. The brand’s approach on a
down-to-earth image has also made Volkswagen a household name. A successful
brand always maintains its core values and respect to its customers, just like
Volkswagen.
Another ESP that has enhanced Volkswagen’s brand image is its brand’s ultimate
driving experience. Volkswagen emphasises very much on all its cars’ overall
handling, allowing consumers to control their Volkswagens as if it’s their own
body. This appeals emotionally to us because everybody would surely want a car
that is within our control regardless of any situation, right? |
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Great Brand Image Contributes To Volkswagen’s Success
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Positive brand image has helped Volkswagen to create a distinctive brand
personality that enables its brand to connect emotionally with its target
audience. It has also made Volkswagen a successful and iconic brand across the
seven continents in the world. By creating a unique brand personality that
connects to our target audience, we can bring our brands to the global market...
just like Volkswagen!
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Now, let’s experience the Beetle’s powerful and iconic brand image...
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continue to read on BRANDsense |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The Volkswagen brand name, Volkswagen “VW” brand logo, Volkswagen “Das Auto”
brand slogan and other Volkswagen trademarks, service marks or Intellectual
Properties, whether registered or unregistered belong to Volkswagen AG.
Brandington Sdn Bhd disclaims propriety interest in the marks and names of
others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate during publication. This publication may include hyperlinks to other third party websites as a convenience to users. peopalove has no control or responsibility over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved.
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