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The Iconic Beetle
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With over 21 million units manufactured since its first launching in 1938, the
Beetle has indeed marked itself as the most prominent model from Volkswagen. Its
iconic brand image which has captivated so many hearts of people around the
world has made an almost century long legacy for the Beetle.
The origination of the Beetle started when Adolf Hitler requested Dr Ferdinand
Porsche to come up with an inexpensive and practical car. A simple yet unique
round design was then decided and implemented on the Beetle’s shape, thus the
birth of an international icon was created. |
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A Differentiated And Preserved Brand Image |
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At a time when vehicle manufacturers focused on building huge, gas-guzzling
cars, the Beetle stood out as a car that was compact and economical. Adding to
its distinctive silhouette, there were also various Unique Selling Propositions
(USP) that the Beetle possessed, which made it differentiated from its
competitors.
Besides, the Beetle places its focus on its brand’s affordability, thus allowing
many regular people at that time to own a car! Easy maintenance, reliability and
durability have also made the Beetle a wanted vehicle brand, making it the
number one choice for its customers.
Other than establishing its USP for its brand, the Beetle also preserved its
great brand image by only implementing minimal facelifts that did not change the
overall concept and design of the car. Through this, young or old, we are able
to identify with the Beetle’s brand image regardless of any age.
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The Beetle And Its
Brand Collaborations |
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The Beetle strengthens its great brand image among us by its involvement in
various motorsports including in drag racing which has further boosted its
personality as a compact car with an attitude! Furthermore, many car shows often
feature the Beetle models which are shown in different modifications in their
designs, allowing the Beetle to be embraced by car enthusiasts and collectors.
In addition to its already well known brand image, the Beetle also appeared in
several movies including Disney’s
The Love Bug
series as the lovable “Herbie”, in the movie
Cars
and more, allowing the brand to reach out to a far wider target
audience. Via this, the Beetle has not only achieved a global recognised status,
but also a ‘cult’ status as well!
Also, economical and sensible advertisements that highlight the Beetle’s “Think
Small” concept are part of preserving its brand. Often, the advertisements are
shown with a clarity and emotion that the world has never seen before, thus
collaborating with the Beetle’s unique brand image.
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The Beetle’s Legacy Lives On |
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After seven long decades, the Beetle brand still remains in our hearts because
it has established a truly strong and unique brand image for itself. The
Beetle’s legacy lives on thanks to its one-of-a-kind brand personality that
everyone loves! |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The Volkswagen brand name, Volkswagen “VW” brand logo, Volkswagen “Das Auto”
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Properties, whether registered or unregistered belong to Volkswagen AG.
Brandington Sdn Bhd disclaims propriety interest in the marks and names of
others.
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copyright © 2011 peopalove™. All rights reserved.
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