branding

Is branding the same as advertising?

Advertising is just a part of branding. Whereas, branding is a long term, cohesive brand building process of making a product wanted – it is more than just advertising. Branding involves strategising, conceptualising and execution of brand strategy, brand identity, brand image, brand protection, brand positioning, brand promotion, brand distribution and brand alignment.

What can your company, brand, product or service achieve from branding?

Through years of experience in branding, businesses engaged in branding have more competitive advantages. The advantages can be divided in various areas, including:

• Significant brand differentiation
• Increased Return On Investment (ROI)
• Increased brand awareness
• Greater brand recognition
• Greater brand memorability
• Distinctive brand image
• Greater brand protection
• Stronger brand positioning
• Effective brand promotion
• Consistent brand distribution
• Increased brand value
• And many more!

How do you know whether the branding programme is effective?

There are various ways to measure the effectiveness or success of branding. Although methods vary between industries, the most basic measures would be the level of brand awareness, brand recall, brand loyalty and brand equity.

What is the duration to build a brand?

Duration varies from brand to brand depending on the scope of the brand, which we will be able to identify after conducting a thorough brand analysis session with the brand owner and decision making unit. Branding is a long term commitment. Thus, the optimum branding results can be achieved in the long run.

How much is the cost to engage in branding?

Prices vary for different brands and from industry to industry because each brand has its own unique characteristics. Thus, there is no fixed rate or guideline. Generally, an investment in branding may start from RM500k to a few millions Ringgit Malaysia per project.